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PUMA vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PUMA Swap brands

PUMA

Germany Founded 1948

Sporty & sportswear · Trends & youth culture · Streetwear

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Streetwear

    PUMA shows a stronger emphasis

  • Trends & youth culture

    PUMA shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PUMA (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of PUMA and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PUMA
  • CRAFT
Minimal & basics
PUMA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
PUMA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
PUMA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
PUMA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
PUMA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
PUMA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
PUMA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
PUMA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
PUMA：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
PUMA
CRAFT
Country Germany Sweden
Founded 1948 1977
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products Footwear

— indicates information that is not available.

Brand profiles

Brand lines

PUMA

  • PUMA SELECT

    PUMA SELECT is an editorial line responsible for PUMA’s Sportstyle Prime & Select area, positioned a...

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  • PUMA Motorsport

    PUMA Motorsport is a dedicated line centered on racing gear and motorsport-inspired design. It offer...

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  • PUMA Hoops

    PUMA Hoops is the basketball division that PUMA has developed around the premise of balancing athlet...

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  • PUMA Golf

    PUMA Golf belongs to a lineage of golf offerings centered on apparel and footwear, which began when ...

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  • PUMA Black Label

    PUMA Black Label was the label responsible for Sport Fashion within PUMA’s color-coded label system,...

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  • Fenty X Puma

    FENTY x PUMA is a collaborative line born from a partnership with Rihanna. Following a relationship ...

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  • COBRA PUMA GOLF

    COBRA PUMA GOLF is an integrated line within the PUMA Group’s golf brand portfolio, formed beginning...

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CRAFT

No information is available.

Collaborations

PUMA

  • 2025-10-14

    JIL SANDER

    The collaboration between JIL SANDER and PUMA began in 1998 with their first sneaker. It resumed in 2025 with the KING AVANTI model, featuring premium leather and gold-leaf logos.

  • 2025-10-10

    BEAMS

    A BEAMS BOY-exclusive BRASIL sneaker model inspired by the “Navy Blazer” was released in October 2025. The entire sneaker is navy.

  • 2025-06-18

    Balenciaga

    The first collaboration with PUMA was announced at the 2025 Winter 25 show (March), and the collection, which includes a reinterpretation of the Speedcat and other items, officially launched on June 18, 2025.

  • 2024-04-20

    #FR2

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2021-11-12

    Maison Kitsuné

    In November 2021, a new sneaker collection including Suede Crepe and Mirage Sport was released as the second installment.

  • 2014-08-09

    kolor

    A collaboration commemorating the 10th anniversary of kolor’s founding. Based on the PUMA “SKY II HI,” limited-edition sneakers were produced in a predominantly white color scheme with lime green color blocking. Released at each store.

PUMA collaborations

CRAFT

No information is available.

Brands similar to PUMA

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