ASICS vs Patou: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ASICS Swap brands

ASICS

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Patou

France Founded 1914

Luxury & heritage · Sporty & sportswear · Decoration & playfulness

Similarities and differences

Shared traits

Both brands show traits of Polished & dressy.

Different traits

Sporty & sportswear
ASICS shows a stronger emphasis
Luxury & heritage
Patou shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

ASICS (solid line, circles)
Patou (dashed line, squares)

How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

ASICS
Patou

Minimal & basics: ASICS：Relative prominence within the brand

Patou：Relative prominence within the brand
Polished & dressy: ASICS：Relative prominence within the brand

Patou：Relative prominence within the brand
Luxury & heritage: ASICS：Relative prominence within the brand

Patou：Relative prominence within the brand
Avant-garde & designer: ASICS：Relative prominence within the brand

Patou：Relative prominence within the brand
Decoration & playfulness: ASICS：Relative prominence within the brand

Patou：Relative prominence within the brand
Streetwear: ASICS：Relative prominence within the brand

Patou：Relative prominence within the brand
Trends & youth culture: ASICS：Relative prominence within the brand

Patou：Relative prominence within the brand
Sporty & sportswear: ASICS：Relative prominence within the brand

Patou：Relative prominence within the brand
Outdoor & functional: ASICS：Relative prominence within the brand

Patou：Relative prominence within the brand

Basic information

Field	ASICS	Patou
Country	Japan	France
Founded	1949	1914
Category	Footwear	Clothing
Other categories	Clothing Accessories Lifestyle products Textiles and material technology	Bags Accessories

— indicates information that is not available.

Brand profiles

ASICS

Japan Founded 1949

ASICS is a Japanese sports brand founded in Kobe, Hyogo Prefecture, in 1949 by Kihachiro Onitsuka as its predecessor, Onitsuka Co., Ltd. With a focus on running, it offers footwear, apparel, and sports equipment, and is committed to providi...

Compare ASICS with other brands View brand profile View similar brands

Patou

France Founded 1914

Patou is a fashion house founded in Paris, France, by Jean Patou in 1914. It increased its presence during the interwar period with its couture and sportswear offerings, and also developed products such as the perfume JOY. After a period of...

Compare Patou with other brands View brand profile View similar brands

Brand lines

Collaborations

ASICS

2026-04-18
Cecilie Bahnsen
As the next chapter in its collaboration with ASICS, the brand unveiled the GEL-QUANTUM 360 I. The design connects functionality with a soft form through a slip-on construction, flower-shaped cutouts, and two colorways: soft pink and black.
2026-04-02
VERSACE
Following its announcement in 2025, the Onitsuka Tiger x VERSACE collaboration shoes officially launched on April 2, 2026. The model, based on the TAI-CHI, incorporates elements such as Versace’s Medusa.
2026-02-21
Completedworks
As part of Crafts for Mind, Completedworks will release a limited-edition collaboration reworking the GEL-KAYANO 20 on February 21, 2026. It redefines footwear from a jewelry-inspired perspective.
2026-02-21
Kiko Kostadinov
As a new release in the ongoing collaboration with Kiko Kostadinov, the ILARGI FF Tabi-type model was reported on February 21, 2026. It presents footwear as the latest chapter in a long-term partnership.
2026-01-12
Kith
Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.
2026-01-05
ISSEY MIYAKE
ISSEY MIYAKE FOOT, jointly developed by MIYAKE DESIGN STUDIO and ASICS. Functional footwear that reinterprets HYPER TAPING. The first model was released commercially in 2026.

ASICS collaborations

Patou

2024-11-20
Onitsuka Tiger
A collaboration marking Onitsuka Tiger’s 75th anniversary and Patou’s 110th anniversary. The capsule collection combines items such as MEXICO 66 with ribbons and charms, and also includes apparel.
2024-11-20
ASICS
The Onitsuka Tiger x PATOU collaboration was announced on November 12, 2024. The collaborative shoes will be available from November 20, 2024, at selected stores in 15 countries worldwide and online.
2023-07-26
Bollé
An eyewear capsule by Patou × Bollé. Officially presented as launching on July 26, 2023, it features three styles of sunglasses based on the Bollé Micro Edge, first unveiled at the AW23 show.
2023-01-27
Maison Ernest
At Patou’s Fall/Winter 2023 “Shopping Chronicles” show, lace-up thigh-high (cuissard) boots co-created with Maison Ernest were presented on the runway. They were also offered in numerous color variations.
2022-08-05
Le Chameau
A capsule collection by Patou × Le Chameau. It introduced natural rubber boots featuring the Patou logo, available in high and mid heights in color variations including black and lavender.
Paraboot
Patou × Paraboot’s SS23 exclusive edition. The collaboration reinterprets Paraboot’s iconic “Beaubourg” derby in Patou’s style, incorporating elements such as a medallion logo into shoes made using Norwegian welt construction.

Patou collaborations

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