CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Ground Zero: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Decoration & playfulness · Streetwear · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
-
Decoration & playfulness
Ground Zero shows a stronger emphasis
-
Sporty & sportswear
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Ground Zero (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Hong Kong SAR China |
| Founded | 1977 | 2008 |
| Category | Clothing | Clothing |
| Other categories | Footwear | — |
— indicates information that is not available.
Brand profiles
Ground Zero
Ground Zero is a contemporary fashion brand launched in 2008 by Hong Kong-born brothers Eli Chu and Philip Chu. Its origins date back to T-shirt production in 2003. With graphic prints as its signature, it develops collections that reinterp...
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