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GUCCI vs A BATHING APE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GUCCI Swap brands

GUCCI

Italy Founded 1921

Luxury & heritage · Decoration & playfulness · Trends & youth culture

A BATHING APE

Japan Founded 1993

Streetwear · Decoration & playfulness · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Decoration & playfulness.

Different traits

  • Luxury & heritage

    GUCCI shows a stronger emphasis

  • Avant-garde & designer

    GUCCI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GUCCI (solid line, circles)
  • A BATHING APE (dashed line, squares)
Traits of GUCCI and A BATHING APE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GUCCI
  • A BATHING APE
Minimal & basics
GUCCI：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Polished & dressy
GUCCI：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Luxury & heritage
GUCCI：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Avant-garde & designer
GUCCI：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Decoration & playfulness
GUCCI：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Streetwear
GUCCI：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Trends & youth culture
GUCCI：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Sporty & sportswear
GUCCI：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Outdoor & functional
GUCCI：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand

Basic information

Field
GUCCI
A BATHING APE
Country Italy Japan
Founded 1921 1993
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GUCCI

  • Gucci Beauty

    A sub-line that translates the world of Gucci’s core business (RTW/leather goods) into beauty catego...

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  • Gucci Décor

    A sub-line in the home category that extends the use of prints and motifs developed through seasonal...

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  • Gucci Eyewear

    An eyewear sub-line that reflects Gucci’s design codes while being developed and supplied under the ...

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  • Vault by Gucci

    Launched in 2021 in the context of the centenary, it is an experimental platform operating separatel...

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A BATHING APE

Collaborations

GUCCI

  • 2023-05-22

    VANS

    Participated in Vault Summer 2023, presenting a collaborative collection centered on custom sneakers.

  • 2023-05-22

    Husbands Paris

    Participated in Vault Summer 2023, offering tailoring items such as suits, jackets, and trench coats.

  • 2023-05-22

    Maison Michel

    Participated in Vault Summer 2023, producing and releasing hats with colorful designs.

  • 2023-05-22

    Agua by Agua Bendita

    Participated in Vault Summer 2023, producing swimwear, dresses, and other items featuring traditional Colombian embroidery.

  • 2023-05-22

    Rowing Blazers

    Participated in Vault Summer 2023, offering mainly sporty tops such as rugby shirts.

  • 2023-05-22

    Connor McKnight

    Participated in Vault Summer 2023, presenting a collaborative collection centered on knit items.

GUCCI collaborations

A BATHING APE

  • 2025-04-22

    PORTER

    A new A BATHING APE® × PORTER collection announced on April 22, 2025. Presented in the context of a trunk show commemorating the opening of a new PORTER STAND store, it features four bag styles with travel-themed souvenir bags.

  • 2025-04-01

    COMME des GARÇONS

    In 2025, a commemorative capsule collection with CDG was released in two installments to mark BAPE OSAKA’s fifth anniversary. It featured a wide range of items, including T-shirts, check shirts, and bags.

  • 2024-07-26

    VANS

    A 2024 collaboration between A BATHING APE® and Vans. Announced on 7/25, it was released through Vans Family on 7/26 and at BAPE stores on 7/27. Old Skool and Sk8-Mid were reinterpreted with camouflage patterns.

  • 2023-12

    Alpha Industries

    The second collaboration with A BATHING APE features MA-1 jackets, reversible kimono jackets, and N-3B-related items decorated with ukiyo-e and sashiko-style motifs, along with shark hoodies, pants, T-shirts, hats, and more.

  • 2022-09-03

    A.P.C.

    A.P.C. and BAPE’s first collaboration in 2022 (INTERACTION #15). A diverse range, including denim, workwear styles, and BAPE camo patterns, with items for kids.

  • 2021-10-16

    Barbour

    In 2021, a capsule collection was offered for AW21, featuring a Bedale in BAPE camouflage, as well as T-shirts, sweatshirts, and caps.

A BATHING APE collaborations

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