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H&M vs GDC: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

GDC

Japan Founded 1998

Streetwear · Trends & youth culture · Outdoor & functional

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Streetwear

    GDC shows a stronger emphasis

  • Outdoor & functional

    GDC shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • GDC (dashed line, squares)
Traits of H&M and GDC, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • GDC
Minimal & basics
H&M：Relative prominence within the brand
GDC：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
GDC：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
GDC：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
GDC：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
GDC：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
GDC：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
GDC：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
GDC：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
GDC：Relative prominence within the brand

Basic information

Field
H&M
GDC
Country Sweden Japan
Founded 1947 1998
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Accessories Footwear Eyewear Watches

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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GDC

  • fortune GDC

    fortune GDC was a diffusion line derived from GDC. It began as a line available exclusively at the d...

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  • GDC Femme by BONNIE SPRINGS

    GDC Femme by BONNIE SPRINGS is a women’s-only line of GDC launched in 2009 and directed by stylist C...

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  • NARCOTIC

    NARCOTIC was GDC’s men’s second line, launched for the Spring/Summer 2002 season and designed by gra...

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  • narcoterrier

    narcoterrier began in 2003 as a women’s line derived from NARCOTIC. With 河原光 involved, it offered a ...

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  • GDC ORIGINAL

    GDC ORIGINAL is one of the collection categories on GDC’s official online platform, and is a line de...

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  • GDC SLRS

    GDC SLRS (notation example: GDC SLRS -SAILORS-) is a themed collection sub-line of GDC, presenting a...

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  • GDC RINNE

    GDC RINNE is a series name used on an ongoing basis as an official GDC product designation. Casual i...

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  • WHEREABOUTS

    WHEREABOUTS debuted in Fall/Winter 2004 as a separate brand line produced by GDC. Its full collectio...

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  • UGLY

    UGLY was a Japanese fashion brand established in 2006, with CHITO identified as its director. Brand ...

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  • GGDC

    GGDC is an eyewear designation distributed under the GDC name. Retail product information and listin...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

GDC

  • 2026-01-03

    WESCO

    Exclusive WESCO × GDC engineer boots. Based on the classic BOSS, they feature design details such as a 925 silver buckle and an eight-pointed STA star motif. This limited-edition order opens on 2026/1/3.

  • 2025-12-13

    HYSTERIC GLAMOUR

    A collaboration capsule by HYSTERIC GLAMOUR and GDC, offered in multiple styles including BOA jackets, stadium jumpers, M-65s, knitwear and hoodies, long-sleeve tees and T-shirts, denim, and satin slacks. Released on 12/13.

  • 2025-11-15

    AVIREX

    AVIREX × GDC collaboration. In the context of the 50th anniversary, three styles were offered: B-3 (mouton), MA-1 (reversible, etc.), and a stadium jumper. Sales began on 11/15.

  • 2025-11-08

    MIHARA YASUHIRO

    Maison MIHARA YASUHIRO × GDC. A capsule collection featuring sneakers and souvenir jackets, incorporating embroidered motifs inspired by satin blousons, will be released on 11/8.

  • 2025-08-23

    FAMOUZ

    A collaboration T-shirt by FAMOUZ and GDC. The collection features two T-shirt styles with original graphics drawn by designer Ryuji Kamiyama and was released on 8/23.

  • 2025-07-12

    S'YTE

    S’YTE (Yohji Yamamoto) × GDC’s first collaboration. The lineup includes a distressed floral-print set-up, a yarn-dyed linen Chinese-style jacket and pants, and a short-sleeved cotton shirt, among other items, featuring embroidered GDC logos. Released on 7/12.

GDC collaborations

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