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K-Way vs Under Armour: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: K-Way Swap brands

K-Way

France Founded 1965

Outdoor & functional · Polished & dressy · Minimal & basics

Under Armour

United States Founded 1996

Sporty & sportswear · Outdoor & functional · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    Under Armour shows a stronger emphasis

  • Outdoor & functional

    K-Way shows a stronger emphasis

Trait comparison

  • K-Way (solid line, circles)
  • Under Armour (dashed line, squares)
Traits of K-Way and Under Armour, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • K-Way
  • Under Armour
Minimal & basics
K-Way：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Polished & dressy
K-Way：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Luxury & heritage
K-Way：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Avant-garde & designer
K-Way：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Decoration & playfulness
K-Way：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Streetwear
K-Way：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Trends & youth culture
K-Way：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Sporty & sportswear
K-Way：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Outdoor & functional
K-Way：Relative prominence within the brand
Under Armour：Relative prominence within the brand

Basic information

Field
K-Way
Under Armour
Country France United States
Founded 1965 1996
Category Clothing Clothing
Other categories Bags Accessories Eyewear Lifestyle products Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

K-Way

  • K-Way R&D

    K-Way’s “R&D” collection is positioned within the brand’s world as a spin-off line that combines tex...

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  • K-Way L'Action

    K-Way’s “L'Action” label is a derivative line that embodies sports-derived styles through technical ...

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  • K-Way Petite

    K-Way’s “K-Way Petite” line is presented as a spin-off line for toddlers and children, scaling down ...

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  • K-Way Travel

    K-Way’s “K-Way Travel” is a spin-off initiative curated as “Travel Essentials” for life on the move....

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Under Armour

Collaborations

K-Way

  • 2024-03-18

    Maison Kitsuné

    Announced in March 2024. It reinterprets windbreakers by Léon and Claude, proposing check patterns and logo-integrated designs.

  • 2021-11-18

    Saint Laurent

    For Rive Droite’s “The Ride” collection, K-Way and Rive Droite jointly created polyester bombers featuring tiger motifs and other designs.

  • 2020-11-19

    Fendi

    A capsule featuring the FF all-over pattern on K-Way reversible, packable windbreakers. The range included men's, women's, and kids' styles.

K-Way collaborations

Under Armour

  • 2024-05-01

    Balenciaga

    Balenciaga unveiled a collaboration with Under Armour available for immediate purchase at its May 2024 Shanghai show. In November, a full-scale rollout as a series was also reported.

Under Armour collaborations

Brands similar to K-Way

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