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MSGM vs NEEDLES: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

NEEDLES

Japan Founded 1995

Sporty & sportswear · Trends & youth culture · Streetwear

Similarities and differences

Shared traits

  • Both brands show traits of Trends & youth culture.

Different traits

  • Sporty & sportswear

    NEEDLES shows a stronger emphasis

  • Decoration & playfulness

    MSGM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • NEEDLES (dashed line, squares)
Traits of MSGM and NEEDLES, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • NEEDLES
Minimal & basics
MSGM：Relative prominence within the brand
NEEDLES：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
NEEDLES：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
NEEDLES：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
NEEDLES：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
NEEDLES：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
NEEDLES：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
NEEDLES：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
NEEDLES：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
NEEDLES：Relative prominence within the brand

Basic information

Field
MSGM
NEEDLES
Country Italy Japan
Founded 2009 1995
Category Clothing Clothing
Other categories Accessories Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

    View more

NEEDLES

Collaborations

MSGM

No information is available.

NEEDLES

  • 2026-02-28

    New Era

    NEEDLES × New Era (February 28, 2026). Released three 59FIFTY models embroidered with the NEEDLES logo on the front and back, highlighting details characteristic of the brand.

  • 2026-02-27

    October’s Very Own

    The NEEDLES collaboration capsule with October’s Very Own (OVO) was released on 2026/2/27. Items were prepared for a limited release, based on an announcement by NEPENTHES.

  • 2026-02-25

    FREAK'S STORE

    A NEEDLES exclusive project featured in the official feature. It was presented as “26SS exclusive items” for the Spring/Summer 2026 season, but the product details and release date are not available in the listing.

  • 2026-01-14

    Yohji Yamamoto

    A five-style collection from WILDSIDE × NEEDLES, featuring rose and two-butterfly embroidery with blue accents.

  • 2025-12-19

    BEAMS

    The 25FW collection, created exclusively for BEAMS BOY, includes black watch plaid jackets, skirts, and other items. Released in December 2025.

  • 2025-12-19

    Troentorp

    A reissue of clogs custom-made under the Troentorp × BEAMS BOY name. Released on 2025/12/19 as a collaboration item by TROENTORP × NEEDLES × BEAMS BOY.

NEEDLES collaborations

Brands similar to MSGM

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Brands similar to NEEDLES

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