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On vs DIESEL: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

DIESEL

Italy Founded 1978

Trends & youth culture · Streetwear · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Decoration & playfulness

    DIESEL shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • DIESEL (dashed line, squares)
Traits of On and DIESEL, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • DIESEL
Minimal & basics
On：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
DIESEL：Relative prominence within the brand

Basic information

Field
On
DIESEL
Country Switzerland Italy
Founded 2010 1978
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

DIESEL

  • Diesel Black Gold

    Diesel Black Gold is Diesel’s luxury-oriented premium ready-to-wear line, launched in 2008. Through ...

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  • Diesel StyleLab

    Diesel StyleLab was established in 1998 as a premium-leaning derivative line of Diesel, offering des...

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  • Diesel Kid

    Diesel Kid is a sub-line whose origins lie in Dieselito, a children's clothing line launched by Renz...

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  • Diesel Living

    Diesel Living is a lifestyle sub-line that extends the brand expression developed in fashion into li...

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  • Diesel Eyewear

    Diesel Eyewear is a range of eyewear offered under the Diesel name, with design, manufacturing, and ...

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  • Diesel Watches

    Diesel Watches is a licensed line covering accessories such as watches and jewelry, with global desi...

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  • Diesel Fragrances

    Diesel fragrances began with an early release in 1996, created in collaboration with Marbert. From t...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

DIESEL

  • 2025-01-22

    Timberland

    Released on January 22, 2025, the second DIESEL❤VES collection is an upcycled capsule created in collaboration with Timberland. It combines Diesel denim and plaid flannel, with a focus on shirts.

  • 2024-10-08

    Savage X Fenty

    Released on October 8, 2024, Savage X Fenty and DIESEL jointly created their first limited-edition lingerie and apparel capsule. The collection includes bustiers, as well as underwear and loungewear.

  • 2023-12-15

    Lee

    Following a December 2023 preview for Europe and Japan, Lee released hybrid jeans made from upcycled and deadstock materials as the first installment of DIESEL❤VES.

  • 2018-05-18

    Y/Project

    Announced on May 18, 2018, Y/Project (Glenn Martens) appeared as the next guest for DIESEL RED TAG. Denim was reinterpreted across approximately 10 gender-mixed looks.

  • Karl Lagerfeld

    In 2002, Karl Lagerfeld's Lagerfeld Gallery and DIESEL jointly created limited-edition denim. Presented in Paris and sold at a limited number of stores, it was an early special collaboration.

  • Hood By Air

    Announced in March 2018, the first DIESEL RED TAG installment was created by Hood By Air. An avant-garde capsule of around 10 pieces, centered on denim, was unveiled in Paris.

DIESEL collaborations

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