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PUMA vs DIESEL: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PUMA Swap brands

PUMA

Germany Founded 1948

Sporty & sportswear · Trends & youth culture · Streetwear

DIESEL

Italy Founded 1978

Trends & youth culture · Streetwear · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    PUMA shows a stronger emphasis

  • Decoration & playfulness

    DIESEL shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PUMA (solid line, circles)
  • DIESEL (dashed line, squares)
Traits of PUMA and DIESEL, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PUMA
  • DIESEL
Minimal & basics
PUMA：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Polished & dressy
PUMA：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Luxury & heritage
PUMA：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Avant-garde & designer
PUMA：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Decoration & playfulness
PUMA：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Streetwear
PUMA：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Trends & youth culture
PUMA：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Sporty & sportswear
PUMA：Relative prominence within the brand
DIESEL：Relative prominence within the brand
Outdoor & functional
PUMA：Relative prominence within the brand
DIESEL：Relative prominence within the brand

Basic information

Field
PUMA
DIESEL
Country Germany Italy
Founded 1948 1978
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

PUMA

  • PUMA SELECT

    PUMA SELECT is an editorial line responsible for PUMA’s Sportstyle Prime & Select area, positioned a...

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  • PUMA Motorsport

    PUMA Motorsport is a dedicated line centered on racing gear and motorsport-inspired design. It offer...

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  • PUMA Hoops

    PUMA Hoops is the basketball division that PUMA has developed around the premise of balancing athlet...

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  • PUMA Golf

    PUMA Golf belongs to a lineage of golf offerings centered on apparel and footwear, which began when ...

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  • PUMA Black Label

    PUMA Black Label was the label responsible for Sport Fashion within PUMA’s color-coded label system,...

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  • Fenty X Puma

    FENTY x PUMA is a collaborative line born from a partnership with Rihanna. Following a relationship ...

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  • COBRA PUMA GOLF

    COBRA PUMA GOLF is an integrated line within the PUMA Group’s golf brand portfolio, formed beginning...

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DIESEL

  • Diesel Black Gold

    Diesel Black Gold is Diesel’s luxury-oriented premium ready-to-wear line, launched in 2008. Through ...

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  • Diesel StyleLab

    Diesel StyleLab was established in 1998 as a premium-leaning derivative line of Diesel, offering des...

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  • Diesel Kid

    Diesel Kid is a sub-line whose origins lie in Dieselito, a children's clothing line launched by Renz...

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  • Diesel Living

    Diesel Living is a lifestyle sub-line that extends the brand expression developed in fashion into li...

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  • Diesel Eyewear

    Diesel Eyewear is a range of eyewear offered under the Diesel name, with design, manufacturing, and ...

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  • Diesel Watches

    Diesel Watches is a licensed line covering accessories such as watches and jewelry, with global desi...

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  • Diesel Fragrances

    Diesel fragrances began with an early release in 1996, created in collaboration with Marbert. From t...

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Collaborations

PUMA

  • 2025-10-14

    JIL SANDER

    The collaboration between JIL SANDER and PUMA began in 1998 with their first sneaker. It resumed in 2025 with the KING AVANTI model, featuring premium leather and gold-leaf logos.

  • 2025-10-10

    BEAMS

    A BEAMS BOY-exclusive BRASIL sneaker model inspired by the “Navy Blazer” was released in October 2025. The entire sneaker is navy.

  • 2025-06-18

    Balenciaga

    The first collaboration with PUMA was announced at the 2025 Winter 25 show (March), and the collection, which includes a reinterpretation of the Speedcat and other items, officially launched on June 18, 2025.

  • 2024-04-20

    #FR2

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2021-11-12

    Maison Kitsuné

    In November 2021, a new sneaker collection including Suede Crepe and Mirage Sport was released as the second installment.

  • 2014-08-09

    kolor

    A collaboration commemorating the 10th anniversary of kolor’s founding. Based on the PUMA “SKY II HI,” limited-edition sneakers were produced in a predominantly white color scheme with lime green color blocking. Released at each store.

PUMA collaborations

DIESEL

  • 2025-01-22

    Timberland

    Released on January 22, 2025, the second DIESEL❤VES collection is an upcycled capsule created in collaboration with Timberland. It combines Diesel denim and plaid flannel, with a focus on shirts.

  • 2024-10-08

    Savage X Fenty

    Released on October 8, 2024, Savage X Fenty and DIESEL jointly created their first limited-edition lingerie and apparel capsule. The collection includes bustiers, as well as underwear and loungewear.

  • 2023-12-15

    Lee

    Following a December 2023 preview for Europe and Japan, Lee released hybrid jeans made from upcycled and deadstock materials as the first installment of DIESEL❤VES.

  • 2018-05-18

    Y/Project

    Announced on May 18, 2018, Y/Project (Glenn Martens) appeared as the next guest for DIESEL RED TAG. Denim was reinterpreted across approximately 10 gender-mixed looks.

  • Karl Lagerfeld

    In 2002, Karl Lagerfeld's Lagerfeld Gallery and DIESEL jointly created limited-edition denim. Presented in Paris and sold at a limited number of stores, it was an early special collaboration.

  • Hood By Air

    Announced in March 2018, the first DIESEL RED TAG installment was created by Hood By Air. An avant-garde capsule of around 10 pieces, centered on denim, was unveiled in Paris.

DIESEL collaborations

Brands similar to PUMA

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Brands similar to DIESEL

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