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ASICS vs Fendi: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ASICS Swap brands

ASICS

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Fendi

Italy Founded 1925

Luxury & heritage · Decoration & playfulness · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    ASICS shows a stronger emphasis

  • Luxury & heritage

    Fendi shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ASICS (solid line, circles)
  • Fendi (dashed line, squares)
Traits of ASICS and Fendi, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ASICS
  • Fendi
Minimal & basics
ASICS：Relative prominence within the brand
Fendi：Relative prominence within the brand
Polished & dressy
ASICS：Relative prominence within the brand
Fendi：Relative prominence within the brand
Luxury & heritage
ASICS：Relative prominence within the brand
Fendi：Relative prominence within the brand
Avant-garde & designer
ASICS：Relative prominence within the brand
Fendi：Relative prominence within the brand
Decoration & playfulness
ASICS：Relative prominence within the brand
Fendi：Relative prominence within the brand
Streetwear
ASICS：Relative prominence within the brand
Fendi：Relative prominence within the brand
Trends & youth culture
ASICS：Relative prominence within the brand
Fendi：Relative prominence within the brand
Sporty & sportswear
ASICS：Relative prominence within the brand
Fendi：Relative prominence within the brand
Outdoor & functional
ASICS：Relative prominence within the brand
Fendi：Relative prominence within the brand

Basic information

Field
ASICS
Fendi
Country Japan Italy
Founded 1949 1925
Category Footwear Clothing
Other categories Clothing Accessories Lifestyle products Textiles and material technology Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

ASICS

  • ASICS SportStyle

    ASICS SportStyle is a current category that applies the technologies and designs ASICS has developed...

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  • ASICS Tiger

    ASICS Tiger is a lifestyle brand revived in 2015 to bring the technology developed through competiti...

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  • ASICS Walking

    ASICS Walking is a category that applies ASICS’ expertise in sports shoe development and sports engi...

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  • ASICS SKATEBOARDING

    ASICS SKATEBOARDING is a line of skateboarding shoes developed under the ASICS SportStyle category. ...

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  • LAZERBEAM

    LAZERBEAM is a series that applies functions developed through ASICS’s sports shoe development to ch...

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  • ASICS NOVALIS

    ASICS NOVALIS is a unisex line jointly launched by ASICS and Kiko Kostadinov Studio. It extends ASIC...

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  • ASICS WALKING pedala

    PEDALA is part of the ASICS WALKING lineup and applies technologies developed for sports shoes to fo...

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  • ASICS WALKING RUNWALK

    RUNWALK is ASICS WALKING’s business-oriented line, applying walking-related technology to shoes worn...

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  • GEL-BIZ

    GEL-BIZ is a series of business shoes offered by ASICS WALKING, combining an appearance suited to wo...

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  • ASICS WALKING WELLNESS WALKER

    WELLNESS WALKER is a line within ASICS WALKING that supports everyday walking and walking for exerci...

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  • SUKU2

    SUKU2 is a children’s shoe brand under ASICS WALKING, offering products for babies, preschoolers, an...

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Fendi

  • Fendi Casa

    Fendi Casa is a home furnishings sub-line developed by FENDI, offering products for living spaces, i...

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  • Fendi Kids

    Fendi Kids is a diffusion line for children and babies offered under the FENDI name. Centered on chi...

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  • Fan di Fendi

    Fan di Fendi is a fragrance line introduced by FENDI in 2010 through LVMH’s fragrance division. Begi...

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  • Fendissime

    Fendissime was a diffusion line launched by FENDI in 1983, developing collections centered on fur an...

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  • Fendi 365

    Fendi 365 was one of the diffusion lines introduced by FENDI in the past and is known as a name for ...

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  • Fendi Country / Fendi Jeans

    Fendi Country, later referred to as Fendi Jeans, was one of the diffusion lines developed by FENDI u...

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  • Fendi Maglia

    Fendi Maglia is a name used for offerings centered on knitwear (maglia), and knit items under the sa...

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Collaborations

ASICS

  • 2026-04-18

    Cecilie Bahnsen

    As the next chapter in its collaboration with ASICS, the brand unveiled the GEL-QUANTUM 360 I. The design connects functionality with a soft form through a slip-on construction, flower-shaped cutouts, and two colorways: soft pink and black.

  • 2026-04-02

    VERSACE

    Following its announcement in 2025, the Onitsuka Tiger x VERSACE collaboration shoes officially launched on April 2, 2026. The model, based on the TAI-CHI, incorporates elements such as Versace’s Medusa.

  • 2026-02-21

    Completedworks

    As part of Crafts for Mind, Completedworks will release a limited-edition collaboration reworking the GEL-KAYANO 20 on February 21, 2026. It redefines footwear from a jewelry-inspired perspective.

  • 2026-02-21

    Kiko Kostadinov

    As a new release in the ongoing collaboration with Kiko Kostadinov, the ILARGI FF Tabi-type model was reported on February 21, 2026. It presents footwear as the latest chapter in a long-term partnership.

  • 2026-01-12

    Kith

    Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.

  • 2026-01-05

    ISSEY MIYAKE

    ISSEY MIYAKE FOOT, jointly developed by MIYAKE DESIGN STUDIO and ASICS. Functional footwear that reinterprets HYPER TAPING. The first model was released commercially in 2026.

ASICS collaborations

Fendi

  • 2025-02-01

    Red Wing Heritage

    Red Wing Heritage incorporated FENDI design elements to release boots that reinterpret the Classic Moc. They are finished with Cuoio Romano leather, hand-sewn construction, and FF interlace.

  • 2024-01-04

    FRGMT

    As part of Friends of Fendi, FENDI × FRGMT was launched. Centered on “FF Fragment” in the context of FRGMT, the offering was extended to bags, RTW, and accessories for sale.

  • 2023-05-11

    Marc Jacobs

    A summer capsule by FENDI × Marc Jacobs. Expanding on elements from the 25th anniversary of the Baguette in 2022, it launched RTW and bags with bolder logos and silhouettes in May 2023.

  • 2023-01-06

    Tiffany & Co.

    Tiffany & Co. participated in the “Hand in Hand” initiative for the 25th anniversary of the Baguette. The limited-edition collection included Tiffany Blue leather and an artisan-crafted sterling silver “Tiffany Baguette.”

  • 2022-11-03

    PORTER

    The second PORTER release connected to Baguette’s 25th anniversary. It featured Baguette-derived styles, including Bum-Baguette, in bonded nylon and other materials, and became available in 2022.

  • 2022-05-12

    VERSACE

    FENDI and VERSACE’s mutual swap project, “FENDACE.” Released in two lines, Versace by Fendi and Fendi by Versace, it reconfigured motifs such as FF × Baroque and Medusa.

Fendi collaborations

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