CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Iceberg: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Sporty & sportswear · Decoration & playfulness · Streetwear
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
Different traits
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Decoration & playfulness
Iceberg shows a stronger emphasis
-
Avant-garde & designer
Iceberg shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Iceberg (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Italy |
| Founded | 1977 | 1974 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear Fragrance |
— indicates information that is not available.
Brand profiles
Iceberg
Iceberg is a fashion brand founded in Italy in 1974 by Giuliana Marchini Gerani and Silvano Gerani. Centered on sportswear, it offers menswear and womenswear as well as KIDS and ICEBERG JEANS, and officially embraces “innovazione e ottimism...
Brand lines
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berghaus
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The North Face
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icebreaker
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GOOPiMADE
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HELLY HANSEN
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White Mountaineering
The brands share refined everyday staples and functional design.
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Fjällräven
The brands share concept-driven design and refined everyday staples.
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KENZO
The brands share playful expression and distinctive designs.
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Peter Jensen
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