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CRAFT vs Krizia: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CRAFT Swap brands

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Krizia

Italy Founded 1954

Avant-garde & designer · Decoration & playfulness · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Avant-garde & designer

    Krizia shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CRAFT (solid line, circles)
  • Krizia (dashed line, squares)
Traits of CRAFT and Krizia, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CRAFT
  • Krizia
Minimal & basics
CRAFT：Relative prominence within the brand
Krizia：Relative prominence within the brand
Polished & dressy
CRAFT：Relative prominence within the brand
Krizia：Relative prominence within the brand
Luxury & heritage
CRAFT：Relative prominence within the brand
Krizia：Relative prominence within the brand
Avant-garde & designer
CRAFT：Relative prominence within the brand
Krizia：Relative prominence within the brand
Decoration & playfulness
CRAFT：Relative prominence within the brand
Krizia：Relative prominence within the brand
Streetwear
CRAFT：Relative prominence within the brand
Krizia：Relative prominence within the brand
Trends & youth culture
CRAFT：Relative prominence within the brand
Krizia：Relative prominence within the brand
Sporty & sportswear
CRAFT：Relative prominence within the brand
Krizia：Relative prominence within the brand
Outdoor & functional
CRAFT：Relative prominence within the brand
Krizia：Relative prominence within the brand

Basic information

Field
CRAFT
Krizia
Country Sweden Italy
Founded 1977 1954
Category Clothing Clothing
Other categories Footwear Bags Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

CRAFT

No information is available.

Krizia

  • KKrizia

    Launched in Spring/Summer 2021 as a line for younger consumers of Krizia, it relaunched in 2024 with...

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  • Krizia Top

    Launched under Albert Elbaz’s direction in 2000, this was Krizia’s highest-tier women’s collection. ...

  • KRIZIAPOI

    Developed in collaboration with Miriade, this was Krizia’s second line, centered on accessories such...

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  • Krizia Jeans

    A jeans line expanded worldwide under a licensing agreement with Sportswear International in 1985, i...

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  • Per te by Krizia

    A women’s line developed in collaboration with the Miroglio Group, with consideration for different ...

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  • Per Te Aktive by Krizia

    A derivative line developed with the Miroglio Group as a successor to Per te by Krizia, it targeted ...

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  • Krizia Uomo

    Beginning in 1988 as Krizia’s men’s collection, it was developed as a major menswear line independen...

  • MM by Krizia

    Introduced in 1992 as a bridging line for the American market, this women’s offshoot was developed f...

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  • EVEX by KRIZIA

    A casual line originating from Krizia, whose licensed rollout by Sanyo Shokai began in 1994. Built o...

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  • K OF KRIZIA

    A Sanyo Shokai-licensed original line for the Japanese market that began in 1989, it reconfigured th...

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  • KRIZIAUOMOSPORTSWEAR

    In 2006, a five-year contract was signed with Facib, and the line was developed as men’s sportswear ...

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  • KRIZIASPORT

    A sporty collection originating from Krizia’s menswear division, it brought a sports-oriented focus ...

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  • POI BY KRIZIA

    POI BY KRIZIA, for which Krizia S.p.A. filed a trademark application in 1982, was a derivative name ...

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  • BASIC by KRIZIA

    A licensed casual line launched in the South Korean market in the early 2000s and operated by Nakkyu...

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  • KRIZIAKIDS

    A licensed line focused on children’s clothing, it was the subject of a trademark application in 199...

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  • Krizia Teen

    A line for girls and teens aged 8–16, it debuted at Pitti Bimbo in 2013. It was established to exten...

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