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H&M vs AMBUSH: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

AMBUSH

Japan Founded 2008

Streetwear · Trends & youth culture · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    AMBUSH shows a stronger emphasis

  • Avant-garde & designer

    AMBUSH shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • AMBUSH (dashed line, squares)
Traits of H&M and AMBUSH, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • AMBUSH
Minimal & basics
H&M：Relative prominence within the brand
AMBUSH：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
AMBUSH：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
AMBUSH：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
AMBUSH：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
AMBUSH：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
AMBUSH：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
AMBUSH：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
AMBUSH：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
AMBUSH：Relative prominence within the brand

Basic information

Field
H&M
AMBUSH
Country Sweden Japan
Founded 1947 2008
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Eyewear

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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AMBUSH

Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

AMBUSH

  • 2023

    Levi's

    A Spring/Summer 2023 collaboration with AMBUSH. Details derived from moto culture are incorporated into denim, and the collaboration is presented as a continuation of the first installment from the previous season.

  • 2021-05-18

    Nike

    AMBUSH (Yoon Ahn) × Nike. Multiple colorways featuring its distinctive “extended Swoosh” and heel construction were released in 2021, using models such as the Dunk High.

  • 2019-10-21

    Converse

    A collaboration with Ambush (2019). The first collection reinterpreted the Chuck 70 and Pro Leather with futuristic utility, exaggerated proportions, and protective elements.

  • 2018-06-23

    Dior

    As part of Dior Homme’s new structure, AMBUSH’s YOON AHN was appointed jewelry designer in 2018 and collaborated on the accessories division of the men’s collections. The range focused mainly on jewelry such as chains and logo pieces.

  • 2014-02-24

    Maison Kitsuné

    In 2014, items including jackets and fox-fur key accessories were released with AMBUSH to mark the first anniversary of the Tokyo store.

  • 2011-08

    WTAPS

    A limited release by three brands: AMBUSH × A BATHING APE × WTAPS. BAPE CREEPSTA is offered in an all-leather version in black/blue.

AMBUSH collaborations

Brands similar to H&M

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Brands similar to AMBUSH

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