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H&M vs Champion: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Champion

United States Founded 1919

Sporty & sportswear · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    Champion shows a stronger emphasis

  • Streetwear

    Champion shows a stronger emphasis

Trait comparison

  • H&M (solid line, circles)
  • Champion (dashed line, squares)
Traits of H&M and Champion, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • Champion
Minimal & basics
H&M：Relative prominence within the brand
Champion：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
Champion：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
Champion：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
Champion：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
Champion：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
Champion：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
Champion：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
Champion：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
Champion：Relative prominence within the brand

Basic information

Field
H&M
Champion
Country Sweden United States
Founded 1947 1919
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Champion

  • C9 by Champion

    “C9 by Champion” was designed as a derivative activewear line of Champion and sold exclusively at Ta...

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  • Champion LIFE

    “Champion LIFE” is a lifestyle-oriented collection line presented as “Champion Life” in exhibition a...

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  • Champion Reverse Weave

    Centered on Reverse Weave® (a construction method that helps reduce shrinkage), Champion Reverse Wea...

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  • Champion Rochester

    “Champion Rochester” is a derivative line that foregrounds Champion’s heritage through the Rochester...

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  • Champion Teamwear

    Champion Teamwear is a business line offering custom uniforms, teamwear, and decoration (marking) se...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

Champion

  • 2026-08-06

    FREAK'S STORE

    A project featured in the official feature lineup as “Champion’s iconic special-order pieces.” It is a special-order series based on Champion apparel, including sweatshirts, but the listing does not confirm the details of individual products or their release dates.

  • 2026-01-03

    WACKO MARIA

    WACKO MARIA × Champion (SS26 “New Year”). Released on 1/3, the collection includes Reverse Weave hoodies and crewnecks, with gothic- and collegiate-style logo treatments offered in multiple colors.

  • 2025-12-10

    kolor

    In December 2025, the brand released three styles based on REVERSE WEAVE® (a crewneck, a hoodie, and pants) in its first collaboration with Champion. Bold prints are a defining feature.

  • 2025-10-29

    UNDERCOVER

    UNDERCOVER × Champion (second installment). Following the official announcement on 10/23, it was released on 10/29. Reverse Weave was updated to 11.5 oz, with further updates including an expanded color range and beaded patches.

  • 2025-10-03

    N.Hoolywood

    Released on 10/3 as the eighth installment of N.HOOLYWOOD’s “NEW WEAVE.” This collaboration with Champion features crewnecks, long-sleeve T-shirts, high-neck zip-ups, hoodies, zip-up hoodies, pants, and more.

  • 2025-01-25

    WTAPS

    The 5th drop from WTAPS × Champion. It is listed as launching on 1/25 and includes hoodies, crewnecks, T-shirts, long-sleeve T-shirts, sweatpants, and other items, mainly in gray and black.

Champion collaborations

Brands similar to H&M

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Brands similar to Champion

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