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H&M vs doublet: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

doublet

Japan Founded 2012

Decoration & playfulness · Avant-garde & designer · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    doublet shows a stronger emphasis

  • Decoration & playfulness

    doublet shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • doublet (dashed line, squares)
Traits of H&M and doublet, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • doublet
Minimal & basics
H&M：Relative prominence within the brand
doublet：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
doublet：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
doublet：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
doublet：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
doublet：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
doublet：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
doublet：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
doublet：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
doublet：Relative prominence within the brand

Basic information

Field
H&M
doublet
Country Sweden Japan
Founded 1947 2012
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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doublet

  • doublet KID'S

    doublet KID'S is a capsule line derived for children that doublet announced in 2022. It launched a t...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

doublet

  • 2026-01-10

    ASICS SportStyle

    The second collaboration, in January 2026. The GEL-QUANTUM 360 I AMP features an all-over “dinosaur head” print and 3D detailing.

  • 2025-04-26

    Converse

    The second collaboration, released in April 2025, features mismatched JACK PURCELL and ALL STAR HI styles. Apparel (hoodies/T-shirts) also appears for the first time.

  • 2025-01-11

    KIDS LOVE GAITE

    A collaboration on BIG FOOT DERBY SHOES. Inspired by “children wearing their parents’ shoes,” the oversized derby shoes were released in January 2025.

  • 2024

    ASICS

    As part of the 2024 ASICS × Doublet collaboration, collaborative sneakers appeared at Paris Fashion Week Men's. The collaboration incorporated an edge characteristic of Doublet.

  • 2023-11-25

    KIJIMA TAKAYUKI

    A felt hat collaboration in November 2023, featuring a beanie silhouette and a wide range of color options.

  • 2023-08-11

    SUICOKE

    A three-way collaboration between SUICOKE, Vibram, and doublet. The FUTON-LO fur sandals, featuring a bat motif known as “The Bat,” are introduced.

doublet collaborations

Brands similar to H&M

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Brands similar to doublet

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