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H&M vs MOONSTAR: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

MOONSTAR

Japan Founded 1873

Sporty & sportswear · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Trends & youth culture

    H&M shows a stronger emphasis

  • Sporty & sportswear

    MOONSTAR shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • MOONSTAR (dashed line, squares)
Traits of H&M and MOONSTAR, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • MOONSTAR
Minimal & basics
H&M：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
MOONSTAR：Relative prominence within the brand

Basic information

Field
H&M
MOONSTAR
Country Sweden Japan
Founded 1947 1873
Category Clothing Footwear
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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MOONSTAR

  • MOONSTAR 810s

    A lifestyle-oriented line from Moonstar that extends from professional use to everyday use. It rewor...

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  • MOONSTAR FINE VULCANIZED

    A line centered on the vulcanization process, which can be carried out at only a very limited number...

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  • MOONSTAR SUPERSTAR

    A junior line launched in 2001 to respond to children’s desire to run fast, drawing on Moonstar’s hi...

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  • MOONSTAR Carrot

    Moonstar’s core children’s footwear line, centered on supporting the healthy development of children...

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  • MOONSTAR In Use

    A line that brings together the “ingenuity for the people who use them” that Moonstar has cultivated...

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  • MOONSTAR SUGATA

    A line of pumps developed for working women, with a role in supporting proper walking and posture wh...

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  • MOONSTAR SLOW FACTORY

    A craft-oriented series built around the ideal shoe envisioned by artisans, produced in small batche...

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  • MOONSTAR SKOOLER

    A line reconfigured for contemporary lifestyles based on the archive of school shoes Moonstar has pr...

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  • b/m

    Launched as a new product line designed to complement lifestyles regardless of gender or generation,...

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  • WORLD MARCH

    Established in 1987, this was Moonstar’s first walking shoe brand in Japan and its core line, dedica...

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  • gently By WORLD MARCH

    A spin-off line that inherits WORLD MARCH’s technology while emphasizing the look of men’s dress sho...

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  • BALANCE WORKS

    A business line of leather shoes that emphasizes softness and stability to reduce stress on the feet...

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  • SPORTH

    A line of comfort shoes for women launched in 1988, it has addressed foot pain, bunions, and foot fa...

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  • EVE

    Comfort shoes that continue to support women as they walk, based on the idea of caring for the feet ...

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  • realiser

    Work shoes jointly developed by women farmers, female university students, and companies, originatin...

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  • SHINARI

    Leather sneakers that focus on traditional shoemaking techniques passed down at leather shoe factori...

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  • SPxx

    Made in Japan sneakers, crafted one pair at a time at the Saga factory, combine expertise in sports ...

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  • Ni-mo

    A line of shoes for girls, created to respond to elementary school girls’ desire to “become cute.” I...

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  • SKLSHOTER

    Junior shoes created with the hope of supporting children in a variety of situations, featuring a un...

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  • RALY

    A line that closely examines design and details, translating accumulated knowledge into classic cour...

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  • ROAMY

    A new line that gives form to Moonstar’s idea of “shoes that feel just right,” making In Use’s philo...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

MOONSTAR

  • 2020-01-16

    Fendi

    A collaboration between Moonstar and FENDI on waterproof shoes. The range centered on canvas-and-rubber high-tops and trainers, featuring designs such as FF and Pequin stripes.

MOONSTAR collaborations

Brands similar to H&M

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Brands similar to MOONSTAR

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