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PUMA vs Burberry: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PUMA Swap brands

PUMA

Germany Founded 1948

Sporty & sportswear · Trends & youth culture · Streetwear

Burberry

United Kingdom Founded 1856

Outdoor & functional · Luxury & heritage · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    PUMA shows a stronger emphasis

  • Luxury & heritage

    Burberry shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PUMA (solid line, circles)
  • Burberry (dashed line, squares)
Traits of PUMA and Burberry, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PUMA
  • Burberry
Minimal & basics
PUMA：Relative prominence within the brand
Burberry：Relative prominence within the brand
Polished & dressy
PUMA：Relative prominence within the brand
Burberry：Relative prominence within the brand
Luxury & heritage
PUMA：Relative prominence within the brand
Burberry：Relative prominence within the brand
Avant-garde & designer
PUMA：Relative prominence within the brand
Burberry：Relative prominence within the brand
Decoration & playfulness
PUMA：Relative prominence within the brand
Burberry：Relative prominence within the brand
Streetwear
PUMA：Relative prominence within the brand
Burberry：Relative prominence within the brand
Trends & youth culture
PUMA：Relative prominence within the brand
Burberry：Relative prominence within the brand
Sporty & sportswear
PUMA：Relative prominence within the brand
Burberry：Relative prominence within the brand
Outdoor & functional
PUMA：Relative prominence within the brand
Burberry：Relative prominence within the brand

Basic information

Field
PUMA
Burberry
Country Germany United Kingdom
Founded 1948 1856
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products Bags Accessories Footwear Eyewear Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

PUMA

  • PUMA SELECT

    PUMA SELECT is an editorial line responsible for PUMA’s Sportstyle Prime & Select area, positioned a...

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  • PUMA Motorsport

    PUMA Motorsport is a dedicated line centered on racing gear and motorsport-inspired design. It offer...

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  • PUMA Hoops

    PUMA Hoops is the basketball division that PUMA has developed around the premise of balancing athlet...

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  • PUMA Golf

    PUMA Golf belongs to a lineage of golf offerings centered on apparel and footwear, which began when ...

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  • PUMA Black Label

    PUMA Black Label was the label responsible for Sport Fashion within PUMA’s color-coded label system,...

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  • Fenty X Puma

    FENTY x PUMA is a collaborative line born from a partnership with Rihanna. Following a relationship ...

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  • COBRA PUMA GOLF

    COBRA PUMA GOLF is an integrated line within the PUMA Group’s golf brand portfolio, formed beginning...

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Burberry

  • BURBERRY PRORSUM

    Within Burberry, this line represented the highest-level runway and collection expression and was po...

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  • BURBERRY LONDON

    A core line centered on tailoring that functioned as the London Collection within Burberry’s apparel...

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  • BURBERRY BRIT

    A line reorganized as the casual segment of the London Collection within Burberry’s apparel lineup. ...

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  • BURBERRY SPORT

    Introduced as a Lifestyle category in 2008/09, the line occupied a position after Prorsum and London...

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  • BURBERRY BLUE LABEL

    A local derivative of Burberry developed by Sanyo Shokai for the Japanese market, Blue Label functio...

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  • BURBERRY BLACK LABEL

    A local derivative of Burberry operated by Sanyo Shokai for the Japanese market, Black Label functio...

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  • BURBERRY BEAUTY

    Burberry’s beauty business, which covers fragrances and makeup, moved to a long-term exclusive licen...

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  • Burberry Eyewear

    Burberry’s eyewear and sunglasses segment is operated as a licensed business that complements the br...

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  • THOMAS BURBERRY

    In Burberry’s annual reports, Thomas Burberry was classified as a derivative line within the group o...

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Collaborations

PUMA

  • 2025-10-14

    JIL SANDER

    The collaboration between JIL SANDER and PUMA began in 1998 with their first sneaker. It resumed in 2025 with the KING AVANTI model, featuring premium leather and gold-leaf logos.

  • 2025-10-10

    BEAMS

    A BEAMS BOY-exclusive BRASIL sneaker model inspired by the “Navy Blazer” was released in October 2025. The entire sneaker is navy.

  • 2025-06-18

    Balenciaga

    The first collaboration with PUMA was announced at the 2025 Winter 25 show (March), and the collection, which includes a reinterpretation of the Speedcat and other items, officially launched on June 18, 2025.

  • 2024-04-20

    #FR2

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2021-11-12

    Maison Kitsuné

    In November 2021, a new sneaker collection including Suede Crepe and Mirage Sport was released as the second installment.

  • 2014-08-09

    kolor

    A collaboration commemorating the 10th anniversary of kolor’s founding. Based on the PUMA “SKY II HI,” limited-edition sneakers were produced in a predominantly white color scheme with lime green color blocking. Released at each store.

PUMA collaborations

Burberry

  • 2024-12-20

    COMME des GARÇONS

    In 2024, following the previous year, the second customization featuring pyramid studs on Burberry trench coats was available exclusively at the CDG Aoyama store. No official announcement from Burberry has been confirmed.

  • 2023-10-30

    Tricker's

    In winter 2023, Tricker’s and Burberry collaborated to create British footwear, including brogues, Chelsea boots, and derbies, for the Winter 2023 season.

  • 2022-06-15

    Pop Trading Company

    In 2022, Pop Trading Company released technical parkas, bucket hats, and other items themed around cities at night and reflective elements.

  • 2022-03-10

    Supreme

    On March 10, 2022, classic items such as trench coats, down, denim, and rugby were offered in collaboration with Burberry.

  • 2018-12-06

    Vivienne Westwood

    In 2018, Vivienne Westwood and Burberry collaborated on a limited collection. Iconic Westwood items were reinterpreted with Burberry checks and other elements.

  • 2018-07-07

    Gosha Rubchinskiy

    In 2018, the second AW18 capsule collection featured reinterpretations of Burberry duffle and trench coats, as well as shirts, scarves, hats, loafers, and more.

Burberry collaborations

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