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PUMA vs KENZO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PUMA Swap brands

PUMA

Germany Founded 1948

Sporty & sportswear · Trends & youth culture · Streetwear

KENZO

France Founded 1970

Decoration & playfulness · Luxury & heritage · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    KENZO shows a stronger emphasis

  • Luxury & heritage

    KENZO shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PUMA (solid line, circles)
  • KENZO (dashed line, squares)
Traits of PUMA and KENZO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PUMA
  • KENZO
Minimal & basics
PUMA：Relative prominence within the brand
KENZO：Relative prominence within the brand
Polished & dressy
PUMA：Relative prominence within the brand
KENZO：Relative prominence within the brand
Luxury & heritage
PUMA：Relative prominence within the brand
KENZO：Relative prominence within the brand
Avant-garde & designer
PUMA：Relative prominence within the brand
KENZO：Relative prominence within the brand
Decoration & playfulness
PUMA：Relative prominence within the brand
KENZO：Relative prominence within the brand
Streetwear
PUMA：Relative prominence within the brand
KENZO：Relative prominence within the brand
Trends & youth culture
PUMA：Relative prominence within the brand
KENZO：Relative prominence within the brand
Sporty & sportswear
PUMA：Relative prominence within the brand
KENZO：Relative prominence within the brand
Outdoor & functional
PUMA：Relative prominence within the brand
KENZO：Relative prominence within the brand

Basic information

Field
PUMA
KENZO
Country Germany France
Founded 1948 1970
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products Bags Accessories Footwear Eyewear Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

PUMA

  • PUMA SELECT

    PUMA SELECT is an editorial line responsible for PUMA’s Sportstyle Prime & Select area, positioned a...

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  • PUMA Motorsport

    PUMA Motorsport is a dedicated line centered on racing gear and motorsport-inspired design. It offer...

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  • PUMA Hoops

    PUMA Hoops is the basketball division that PUMA has developed around the premise of balancing athlet...

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  • PUMA Golf

    PUMA Golf belongs to a lineage of golf offerings centered on apparel and footwear, which began when ...

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  • PUMA Black Label

    PUMA Black Label was the label responsible for Sport Fashion within PUMA’s color-coded label system,...

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  • Fenty X Puma

    FENTY x PUMA is a collaborative line born from a partnership with Rihanna. Following a relationship ...

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  • COBRA PUMA GOLF

    COBRA PUMA GOLF is an integrated line within the PUMA Group’s golf brand portfolio, formed beginning...

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KENZO

  • KENZO Parfums

    KENZO Parfums is the official division responsible for Maison KENZO’s fragrance and cosmetics busine...

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  • FLOWER BY KENZO

    FLOWER BY KENZO is a signature fragrance series developed by KENZO Parfums. Since its launch in 2000...

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  • KENZO HOMME

    KENZO HOMME is the name of a men’s fragrance range within KENZO Parfums, offering multiple product g...

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  • KENZO KIDS

    KENZO KIDS is a children’s clothing line developed by KENZO, offering a children’s reinterpretation ...

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  • KENZO Sport

    KENZO Sport is a sports/activewear offshoot line introduced in 2020. While bearing the brand name, i...

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  • KENZO Jeans

    KENZO Jeans was introduced in 1986 as a historical offshoot line centered on denim, and has since so...

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  • KENZO Studio

    KENZO Studio was a derivative line produced and sold under a licensing arrangement around 1995. Unde...

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Collaborations

PUMA

  • 2025-10-14

    JIL SANDER

    The collaboration between JIL SANDER and PUMA began in 1998 with their first sneaker. It resumed in 2025 with the KING AVANTI model, featuring premium leather and gold-leaf logos.

  • 2025-10-10

    BEAMS

    A BEAMS BOY-exclusive BRASIL sneaker model inspired by the “Navy Blazer” was released in October 2025. The entire sneaker is navy.

  • 2025-06-18

    Balenciaga

    The first collaboration with PUMA was announced at the 2025 Winter 25 show (March), and the collection, which includes a reinterpretation of the Speedcat and other items, officially launched on June 18, 2025.

  • 2024-04-20

    #FR2

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2021-11-12

    Maison Kitsuné

    In November 2021, a new sneaker collection including Suede Crepe and Mirage Sport was released as the second installment.

  • 2014-08-09

    kolor

    A collaboration commemorating the 10th anniversary of kolor’s founding. Based on the PUMA “SKY II HI,” limited-edition sneakers were produced in a predominantly white color scheme with lime green color blocking. Released at each store.

PUMA collaborations

KENZO

  • 2026

    New Era

    KENZO × New Era (Spring/Summer 2026 / SS26). The collaboration features three 59FIFTY cap styles inspired by archival prints, translating runway designs into contemporary pieces.

  • 2025-04-17

    Converse

    A capsule collection with Converse. It reinterprets the Chuck Taylor 70 in patterns such as “Hana Leopard,” and includes three styles, including high- and low-tops, as part of the Spring-Summer 2025 lineup.

  • 2024-01-26

    ASICS

    ASICS' first official collaboration. GEL-Kayano 20 was reinterpreted with NIGO's design, incorporating faux-fur-like elements and a cage structure, and released to the public in three colorways.

  • 2023-10-29

    Hunter

    A boot capsule with Hunter. Reconstructed from Wellington boots (long) and duck boots, it features KENZO’s Boke Flower motif and red accents, and is offered for autumn/winter.

  • 2023-10-04

    Levi's

    A denim capsule with Levi's (Fall 2023). Centered on Japanese-made denim “Kaihara,” it includes garments such as truckers, blazers, and overalls, as well as accessories.

  • 2020-06-17

    Vans Vault

    A footwear capsule from a renewed collaboration with Vans Vault. A collection centered on the SK8-Hi and Old Skool and featuring all-over prints such as KENZO florals was released.

KENZO collaborations

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