Fashion brands — country: Sweden | Page 2

Enhance You

Sophisticated clothes for unsophisticated behaviour since 2001.

Built for real life since 1987

Timeless With A Modern Twist

At EYTYS we believe in refining and elevating footwear classics to fit a contemporary context.

Unbored Onboard!

Ellos was founded in 1947 in Borås, Sweden, by Olle Blomqvist as a fashion and lifestyle brand. Starting with mail-order sales, it developed into an online retailer in the Nordic region. Its products include women’s clothing as its main category, as well as men’s and children’s clothing, underwear, sportswear, home goods, and beauty products. In addition to its own collections, it carries external brands and offers product lines such as Ellos Collection, Ellos Home, and Ellos Kids.

Ellos Collection is a fashion line offered by Ellos, a Swedish mail-order and e-commerce brand. Ellos was founded in Borås in 1947 by Olle Blomqvist, but no independent launch year or founder for Ellos Collection has been confirmed. The official store offers affordable fashion for women at the center of everyday life, including basics, jeans, dresses, and loungewear. It states that it prioritizes fit, quality, and sustainability, and continues to sell products.

Ellos Home is a private label for home furnishings offered by the Swedish online retailer Ellos. Its parent brand, Ellos, was founded by Olle Blomqvist in Borås in 1947, but the founding year of Ellos Home itself cannot be confirmed. It offers furniture, lighting, rugs, curtains, bedding, and other furniture, home textiles, and interior products, and is sold mainly through Ellos’s online store.

Ellos Milly & Willy is a children’s clothing line offered by Ellos, a Swedish mail-order and e-commerce brand. Its official sales site offers tops, bottoms, coordinated sets, outerwear, and other items as baby and children’s clothing. Ellos Group positions the line as one of its own brands. No information could be confirmed about its founding year or design lead.

Ellos Plus Collection is a women's clothing collection for plus sizes offered by Ellos, a Swedish mail-order and e-commerce brand. Its parent brand, Ellos, was founded by Olle Blomqvist in 1947. The collection includes tops, dresses, pants, underwear, and swimwear. No founding year or individual design lead for the collection could be confirmed.

Ellos STUDIO is a women’s sportswear line developed by Ellos, a Swedish fashion and mail-order brand. In early 2024, Ellos Group introduced Ellos Studio as part of its “Women’s Sport” initiative, which covers sports and leisurewear. The line offers athleisure designed for both exercise and everyday wear, centered on training leggings, tops, and sweatshirts, and includes the Core, Soft, and Structure design lines. The parent brand, Ellos, was founded by Olle Blomqvist in Borås, Sweden, in 1947.

Big differences for small people

A story of dedication and audacity —since 1928.

To make everyday life for women better by finding solutions to real needs.

Effortless Scandinavian minimalism since 1993

Functional, durable, timeless

Straight backs are happy backs!

Be More. Be Frank.

elegant, cool and urban

Full-time art dealer, part-time backpack seller

GO Collection – Bags for travel, everyday life & commuting

DESIGNED FOR MOVEMENT

GROUNDS recognizable designs expresses simplicity while remaining functional for everyday occasions.

We don’t sell just any crap—we sell Geggamoja

Mommy & Me Concept

Fashion clothing in sizes 134–164 for the Gen Z target group.

A new teen concept and an expansion of the popular Young concept with the same trendy styles for older teens.

H&M’s business idea is to offer fashion and quality at the best price in a sustainable way.

fashion for the face

takes H&M’s expertise in fashion and textiles and applies it to the home

H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody.

H&M Studio is H&M’s most directional, fashion-forward offering.

The Final Piece to a Perfect Outfit

STYLE BEFORE GENDER

STYLE BEFORE GENDER

Shoes for a softer world.

We are Outsiders by Nature

URBAN PRODUCTS FOR OUTDOOR PEOPLE

Experience more with less.

Second hand gear, first hand adventures.

You should be moving – not your backpack

HAPPY starts running.

Converted goods. Tempo of time.

MADE FOR THE SEASONS, NOT FOR THE TRENDS

Style before gender

Progressive Performance Design from Stockholm, Sweden

We believe sustainability is to create products that last, with the least environmental footprint possible.

The clothes you wear should be a part of yourself as a second skin.

ICANIWILL exists to enable our customers’ highest achievements through high quality sportswear and technical aspects.