ASICS vs Marni: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ASICS Swap brands

ASICS

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Marni

Italy Founded 1994

Decoration & playfulness · Luxury & heritage · Avant-garde & designer

Similarities and differences

Shared traits

No shared traits are available.

Different traits

Sporty & sportswear
ASICS shows a stronger emphasis
Decoration & playfulness
Marni shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

ASICS (solid line, circles)
Marni (dashed line, squares)

How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

ASICS
Marni

Minimal & basics: ASICS：Relative prominence within the brand

Marni：Relative prominence within the brand
Polished & dressy: ASICS：Relative prominence within the brand

Marni：Relative prominence within the brand
Luxury & heritage: ASICS：Relative prominence within the brand

Marni：Relative prominence within the brand
Avant-garde & designer: ASICS：Relative prominence within the brand

Marni：Relative prominence within the brand
Decoration & playfulness: ASICS：Relative prominence within the brand

Marni：Relative prominence within the brand
Streetwear: ASICS：Relative prominence within the brand

Marni：Relative prominence within the brand
Trends & youth culture: ASICS：Relative prominence within the brand

Marni：Relative prominence within the brand
Sporty & sportswear: ASICS：Relative prominence within the brand

Marni：Relative prominence within the brand
Outdoor & functional: ASICS：Relative prominence within the brand

Marni：Relative prominence within the brand

Basic information

Field	ASICS	Marni
Country	Japan	Italy
Founded	1949	1994
Category	Footwear	Clothing
Other categories	Clothing Accessories Lifestyle products Textiles and material technology	Bags Accessories Footwear Eyewear Lifestyle products

— indicates information that is not available.

Brand profiles

ASICS

Japan Founded 1949

ASICS is a Japanese sports brand founded in Kobe, Hyogo Prefecture, in 1949 by Kihachiro Onitsuka as its predecessor, Onitsuka Co., Ltd. With a focus on running, it offers footwear, apparel, and sports equipment, and is committed to providi...

Compare ASICS with other brands View brand profile View similar brands

Marni

Italy Founded 1994

Marni is a luxury fashion brand founded in 1994 by Consuelo Castiglioni in Milan, Italy. Its offerings center on ready-to-wear for women and men (including kids), and extend to accessories such as bags, shoes, and jewelry. The brand’s offic...

Compare Marni with other brands View brand profile View similar brands

Brand lines

Collaborations

ASICS

2026-04-18
Cecilie Bahnsen
As the next chapter in its collaboration with ASICS, the brand unveiled the GEL-QUANTUM 360 I. The design connects functionality with a soft form through a slip-on construction, flower-shaped cutouts, and two colorways: soft pink and black.
2026-04-02
VERSACE
Following its announcement in 2025, the Onitsuka Tiger x VERSACE collaboration shoes officially launched on April 2, 2026. The model, based on the TAI-CHI, incorporates elements such as Versace’s Medusa.
2026-02-21
Completedworks
As part of Crafts for Mind, Completedworks will release a limited-edition collaboration reworking the GEL-KAYANO 20 on February 21, 2026. It redefines footwear from a jewelry-inspired perspective.
2026-02-21
Kiko Kostadinov
As a new release in the ongoing collaboration with Kiko Kostadinov, the ILARGI FF Tabi-type model was reported on February 21, 2026. It presents footwear as the latest chapter in a long-term partnership.
2026-01-12
Kith
Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.
2026-01-05
ISSEY MIYAKE
ISSEY MIYAKE FOOT, jointly developed by MIYAKE DESIGN STUDIO and ASICS. Functional footwear that reinterprets HYPER TAPING. The first model was released commercially in 2026.

ASICS collaborations

Marni

2025-10-10
Madhappy
Madhappy × Marni “Heart to Heart,” released on October 10, 2025. The 15-piece collection, presented in the context of World Mental Health Day, includes hoodies, fleece, T-shirts, accessories, and more.
2025-04-04
HOKA
Released globally through HOKA’s official channels on April 4, 2025, this collaborative footwear features the BONDI B3LS finished in Marni colorways, with a thick, voluminous silhouette.
2024-11-06
G-SHOCK
A limited-edition Marni × G-SHOCK, available for preorder from October 31, 2024, and released on November 6. The GMD-S5610MA-7ER features a repeated hand-drawn-style Marni logo while retaining functions including shock resistance and 20-bar water resistance.
2023-01-25
Carhartt WIP
The collection began rolling out in Japan on January 25, 2023. The Marni × Carhartt WIP collection was also available domestically, with a lineup centered on jackets and coats and including accessories and shoes.
2022-12-09
UNIQLO
Domestic rollout of UNIQLO×Marni Winter 2022. Following the announcement on November 16, 2022, the collection went on sale in Japan on December 9, with HEATTECH, knitwear, outerwear, furoshiki, and other items featuring Marni color palettes and prints.
2022-10-20
VEJA
Following the pre-sale on October 13, 2022, the second release launched worldwide on October 20. New colors of the V-10/V-15 feature DIY-style line drawings that express a recurring motif.

Marni collaborations

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