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H&M vs A BATHING APE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

A BATHING APE

Japan Founded 1993

Streetwear · Decoration & playfulness · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    A BATHING APE shows a stronger emphasis

  • Decoration & playfulness

    A BATHING APE shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • A BATHING APE (dashed line, squares)
Traits of H&M and A BATHING APE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • A BATHING APE
Minimal & basics
H&M：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
A BATHING APE：Relative prominence within the brand

Basic information

Field
H&M
A BATHING APE
Country Sweden Japan
Founded 1947 1993
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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A BATHING APE

Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

A BATHING APE

  • 2025-04-22

    PORTER

    A new A BATHING APE® × PORTER collection announced on April 22, 2025. Presented in the context of a trunk show commemorating the opening of a new PORTER STAND store, it features four bag styles with travel-themed souvenir bags.

  • 2025-04-01

    COMME des GARÇONS

    In 2025, a commemorative capsule collection with CDG was released in two installments to mark BAPE OSAKA’s fifth anniversary. It featured a wide range of items, including T-shirts, check shirts, and bags.

  • 2024-07-26

    VANS

    A 2024 collaboration between A BATHING APE® and Vans. Announced on 7/25, it was released through Vans Family on 7/26 and at BAPE stores on 7/27. Old Skool and Sk8-Mid were reinterpreted with camouflage patterns.

  • 2023-12

    Alpha Industries

    The second collaboration with A BATHING APE features MA-1 jackets, reversible kimono jackets, and N-3B-related items decorated with ukiyo-e and sashiko-style motifs, along with shark hoodies, pants, T-shirts, hats, and more.

  • 2022-09-03

    A.P.C.

    A.P.C. and BAPE’s first collaboration in 2022 (INTERACTION #15). A diverse range, including denim, workwear styles, and BAPE camo patterns, with items for kids.

  • 2021-10-16

    Barbour

    In 2021, a capsule collection was offered for AW21, featuring a Bedale in BAPE camouflage, as well as T-shirts, sweatshirts, and caps.

A BATHING APE collaborations

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