Fashion brand directory szu
Page language: English

MSGM vs UNDERCOVER: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

UNDERCOVER

Japan Founded 1990

Avant-garde & designer · Streetwear · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    UNDERCOVER shows a stronger emphasis

  • Luxury & heritage

    UNDERCOVER shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • UNDERCOVER (dashed line, squares)
Traits of MSGM and UNDERCOVER, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • UNDERCOVER
Minimal & basics
MSGM：Relative prominence within the brand
UNDERCOVER：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
UNDERCOVER：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
UNDERCOVER：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
UNDERCOVER：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
UNDERCOVER：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
UNDERCOVER：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
UNDERCOVER：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
UNDERCOVER：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
UNDERCOVER：Relative prominence within the brand

Basic information

Field
MSGM
UNDERCOVER
Country Italy Japan
Founded 2009 1990
Category Clothing Clothing
Other categories Accessories Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

    View more

UNDERCOVER

  • SueUNDERCOVER

    Launched in 2013AW as UNDERCOVER’s second line for women, alongside JohnUNDERCOVER. It shapes the ex...

    View more
  • UNDERCOVERISM

    After presenting its men’s collection in 2009, it was used as the name for UNDERCOVER’s main men’s l...

    View more
  • the Shepherd UNDERCOVER

    A seasonless offshoot line launched in 2016, themed around adult clothing for everyday wear by Jun T...

    View more
  • JohnUNDERCOVER

    Launched in 2013AW as UNDERCOVER’s second line for men, it debuted at the same time as SueUNDERCOVER...

    View more

Collaborations

MSGM

No information is available.

UNDERCOVER

  • 2026-06-24

    VANS

    OTW by Vans × UNDERCOVER. The Classic Slip-On 98 and Sk8-Hi are reimagined with uppers featuring paintings by Emma Bennett and Jun Takahashi’s design language.

  • 2026-03

    Dickies

    UNDERCOVER × Dickies (around March 2026). A five-piece collection as the first mainline release for SS26, including an Eisenhower jacket, work pants/work shorts, and long- and short-sleeved shirts.

  • 2025-11-22

    nonnative

    In November 2025, the 2025 edition of the “OZISM” collaboration was released.

  • 2025-11-08

    fragment design

    In November 2025, released a capsule collection with fragment design.

  • 2025-10-30

    OTW by Vans

    In October 2025, a collaboration featuring OTW by Vans and Old Skool 36 / Era 95 (four styles in total) was released.

  • 2025-10-29

    Champion

    UNDERCOVER × Champion (second installment). Following the official announcement on 10/23, it was released on 10/29. Reverse Weave was updated to 11.5 oz, with further updates including an expanded color range and beaded patches.

UNDERCOVER collaborations

Brands similar to MSGM

View all

Brands similar to UNDERCOVER

View all