CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs GUESS: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Trends & youth culture · Decoration & playfulness · Streetwear
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Outdoor & functional
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- GUESS (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United States |
| Founded | 1977 | 1981 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear Eyewear Watches Fragrance |
— indicates information that is not available.
Brand profiles
GUESS
GUESS is an American fashion brand launched in Los Angeles in 1981 by the Marciano brothers. It attracted attention with its stonewashed slim denim, “3-zip Marilyn,” and currently offers denim, apparel, bags, watches, eyewear, and more. It...
Brand lines
Collaborations
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