FILA
FILA is a sports brand founded by the Fila brothers in Biella, Italy, in 1911. Its core offerings are apparel and footwear originating in sports such as tennis and golf, alongside lifestyle items. The FILA Korea (now Misto Holdings) group o...
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FILA vs On: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: FILA
Swap brands
Sporty & sportswear · Streetwear · Trends & youth culture
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
Different traits
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Outdoor & functional
On shows a stronger emphasis
-
Minimal & basics
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- FILA (solid line, circles)
- On (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Italy | Switzerland |
| Founded | 1911 | 2010 |
| Category | Clothing | Footwear |
| Other categories | Bags Accessories Footwear Eyewear Watches | Clothing Accessories |
— indicates information that is not available.
Brand profiles
On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
Brand lines
Collaborations
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