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FILA vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: FILA Swap brands

FILA

Italy Founded 1911

Sporty & sportswear · Streetwear · Trends & youth culture

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Streetwear

    FILA shows a stronger emphasis

  • Outdoor & functional

    CRAFT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • FILA (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of FILA and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • FILA
  • CRAFT
Minimal & basics
FILA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
FILA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
FILA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
FILA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
FILA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
FILA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
FILA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
FILA：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
FILA：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
FILA
CRAFT
Country Italy Sweden
Founded 1911 1977
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Footwear

— indicates information that is not available.

Brand profiles

Brand lines

FILA

  • FILA FUSION

    FILA FUSION is a derivative brand launched by FILA in 2017 to expand its reach among younger consume...

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  • FILA HERITAGE

    FILA HERITAGE is a collection that reworks the sportswear and lifestyle designs FILA has developed o...

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  • FILA KIDS

    FILA KIDS is a line launched in China in 2015 to extend FILA’s brand image and the functionality of ...

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  • FILA GOLF

    FILA GOLF is a line that specializes FILA’s competition-derived design and functionality for golf. I...

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  • FILA ATHLETICS

    FILA ATHLETICS is a collection that brings together FILA’s professional sports offerings across disc...

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  • FILA WHITE LINE

    FILA WHITE LINE was FILA’s first full-fledged sportswear line, introduced in 1974, and symbolizes th...

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  • FILA WHITE ROCK

    FILA WHITE ROCK is a historical sportswear line launched by FILA in 1976 as it expanded into alpinis...

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  • AQUA TIME

    AQUA TIME is a historical specialist line that FILA introduced in 1976 for swimmers and sailing. It ...

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CRAFT

No information is available.

Collaborations

FILA

  • 2022-06-11

    MIHARA YASUHIRO

    Ongoing since 2020. Releases collaboration capsules each season at the intersection of sports and fashion. The range spans a wide variety of items, including apparel, sneakers, and sandals.

  • 2018-10-16

    Fendi

    An expanded FILA collaboration under the name “FENDI MANIA.” The “FENDI/FILA” hybrid logo, created by Hey Reilly, was applied across a range of items, including bags and footwear.

  • 2014-02-01

    Anna Sui

    Anna Sui for FILA. A sportswear-focused collaboration collection launched at a Shanghai event in February 2014.

FILA collaborations

CRAFT

No information is available.

Brands similar to FILA

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