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H&M vs Opening Ceremony: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

Opening Ceremony

United States Founded 2002

Streetwear · Decoration & playfulness · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    Opening Ceremony shows a stronger emphasis

  • Avant-garde & designer

    Opening Ceremony shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • Opening Ceremony (dashed line, squares)
Traits of H&M and Opening Ceremony, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • Opening Ceremony
Minimal & basics
H&M：Relative prominence within the brand
Opening Ceremony：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
Opening Ceremony：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
Opening Ceremony：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
Opening Ceremony：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
Opening Ceremony：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
Opening Ceremony：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
Opening Ceremony：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
Opening Ceremony：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
Opening Ceremony：Relative prominence within the brand

Basic information

Field
H&M
Opening Ceremony
Country Sweden United States
Founded 1947 2002
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Opening Ceremony

No information is available.

Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

Opening Ceremony

  • 2016-05-17

    Anna Sui

    A collaboration with Opening Ceremony. The 27-piece collection reissued Anna Sui’s grunge/punk designs from 1993 and 1994 and launched in May 2016.

  • 2014-02-10

    Donna Karan

    The third collaboration with Opening Ceremony. The collection centers on logos based on DKNY archives from the 1990s and sporty accessories. It can be worn by people of any gender and is available exclusively in stores and online.

  • 2011-09-01

    MM6 Maison Margiela

    A first collaboration with Opening Ceremony, this capsule comprises approximately 20 styles centered on womenswear and themed around “reconfiguration and adaptability (modularity).” Its design allows for multiple styles through wearing or disassembly.

  • 2011-09-01

    Maison Margiela

    MM6’s first collaboration with Opening Ceremony. A women’s capsule collection of around 20 modular, reconfigurable styles was presented in New York and launched in September 2011.

Opening Ceremony collaborations

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