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On vs Levi's: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Levi's

United States Founded 1853

Streetwear · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Levi's (dashed line, squares)
Traits of On and Levi's, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Levi's
Minimal & basics
On：Relative prominence within the brand
Levi's：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Levi's：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Levi's：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Levi's：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Levi's：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Levi's：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Levi's：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Levi's：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Levi's：Relative prominence within the brand

Basic information

Field
On
Levi's
Country Switzerland United States
Founded 2010 1853
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

Levi's

  • Levi's Made & Crafted

    Positioned as Levi’s premium modern line, it reworks core pieces such as the classic 501 and trucker...

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  • Levi's Fenom

    A special project by fragment design and Hiroshi Fujiwara, conceived as a Japan-origin creators’ lin...

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  • Levi's Blue Tab

    Levi’s’ latest premium line, launched in 2025, reconnects the brand’s denim heritage with Japanese c...

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  • Levi's Vintage Clothing

    A heritage line based on Levi’s archives, faithfully recreating the fits, materials, and details of ...

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  • Levi's Authorized Vintage

    A collection in which the brand officially handles used Levi’s, circulating certified vintage garmen...

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  • Levi's Made in Japan

    A special collection within Levi’s premium segment, centered on Japanese-made selvedge denim and sew...

  • Levi's Wellthread

    An experimental line launched in 2015 with a focus on sustainability, tasked with testing approaches...

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  • Levi's RED

    An experimental line introduced in 1999, it advanced the idea of deconstructing and redesigning stan...

  • Levi's SilverTab

    Known as a line representing the loose silhouettes and street sensibility of the 1990s, it has also ...

  • Levi's Engineered Jeans

    First introduced in 1999, this line is characterized by a three-dimensional cutting approach and des...

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  • Levi's Skateboarding

    A line that redesigns Levi’s signature silhouettes for skateboarding, adding durability, mobility, a...

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  • Levi's Curve ID

    A fit system for women introduced in 2010, it offers fit options tailored to differences in body sha...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Levi's

  • 2026-01

    Jordan Brand

    The latest chapter with Jordan Brand. This collection centers on the Air Jordan 3, incorporates elements of Lunar New Year, and is reimagined in four colorways.

  • 2026

    Denim Tears

    Levi’s x Denim Tears Season 4, a collaboration with Denim Tears. Levi’s officially presents it as the fourth season, continuing the series that layers social memory onto denim.

  • 2025-11-11

    Kiko Kostadinov

    The second men’s collection by Levi’s and Kiko Kostadinov. It redefines denim as a contemporary uniform through an approach in which formality and rebellion coexist.

  • 2025-10-30

    Barbour

    The first collaboration, released on October 30, 2025. Spey, Bedale, and Type II are mutually reinterpreted in wax × denim, with accessories also included.

  • 2025-07-10

    Nike

    Levi’s x Nike (2025). The lineup includes three denim versions of the Air Max 95, as well as a Trucker Jacket and Baggy Jean, bringing denim and sneaker culture together.

  • 2025-05-28

    sacai

    In May 2025, Levi’s® × sacai launched their first collaboration, featuring a range of pieces including jackets combining Type I, II, and III designs, ultra-wide denim, and reversible blousons.

Levi's collaborations

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