Fashion brand directory szu
Page language: English

Nike vs Under Armour: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Nike Swap brands

Nike

United States Founded 1964

Sporty & sportswear · Streetwear · Trends & youth culture

Under Armour

United States Founded 1996

Sporty & sportswear · Outdoor & functional · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.
  • Both brands show traits of Polished & dressy.

Different traits

  • Streetwear

    Nike shows a stronger emphasis

  • Trends & youth culture

    Nike shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Nike (solid line, circles)
  • Under Armour (dashed line, squares)
Traits of Nike and Under Armour, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Nike
  • Under Armour
Minimal & basics
Nike：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Polished & dressy
Nike：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Luxury & heritage
Nike：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Avant-garde & designer
Nike：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Decoration & playfulness
Nike：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Streetwear
Nike：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Trends & youth culture
Nike：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Sporty & sportswear
Nike：Relative prominence within the brand
Under Armour：Relative prominence within the brand
Outdoor & functional
Nike：Relative prominence within the brand
Under Armour：Relative prominence within the brand

Basic information

Field
Nike
Under Armour
Country United States United States
Founded 1964 1996
Category Footwear Clothing
Other categories Clothing Bags Accessories Eyewear Lifestyle products Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

Nike

  • Jordan Brand

    Jordan Brand is a highly independent brand division that developed under Nike, Inc., founded on its ...

    View more
  • Nike SB

    Nike SB is a specialized line launched by Nike in 2002 to make a full-fledged entry into the skatebo...

    View more
  • NOCTA

    NOCTA is a collaborative label launched by Nike and Drake in 2020. It is a spin-off brand that devel...

    View more
  • Jordan

    Jordan is a core series within Jordan Brand that carries forward Michael Jordan’s signature shoes th...

    View more
  • Nike ACG

    Nike ACG is Nike’s outdoor product line, with ACG meaning “All Conditions Gear.” It offers footwear,...

    View more
  • Nike Golf

    Nike Golf is a specialist line that brings Nike’s technological assets to golf, covering a range of ...

  • Nike Pro

    Nike Pro is a functional line centered on compression wear, base layers, sports bras, tights, shorts...

    View more
  • Nike Sportswear

    Nike Sportswear is a lifestyle line that brings shoes, logos, materials, and iconic models that Nike...

    View more
  • ACG

    ACG, whose full name is All Conditions Gear, is Nike’s outdoor performance brand and was reintroduce...

    View more
  • Nike ISPA

    Nike ISPA is an experimental line based on the design principles of Improvise, Scavenge, Protect, an...

    View more
  • Nike ESC

    Nike ESC, whose full name is Every Stitch Considered, is a high-performance lifestyle collection tha...

    View more
  • Nike N7

    Nike N7 is a product line through which Nike has connected its efforts to build relationships with I...

    View more
  • NikeCourt

    NikeCourt is Nike’s specialist line focused primarily on tennis and racquet sports, offering footwea...

    View more
  • NikeCraft

    NikeCraft is a collaborative line developed over the long term by artist Tom Sachs and Nike. Centere...

    View more
  • NikeSKIMS

    NikeSKIMS is a joint brand for women launched by NIKE, Inc. and SKIMS in 2025. It combines Nike’s at...

    View more
  • Nike x Undercover Gyakusou

    Nike x Undercover Gyakusou is a collaborative performance running line jointly developed by Nike and...

    View more

Under Armour

Collaborations

Nike

  • 2026-06-16

    Palace Skateboards

    “The Three Lions by Palace.” The official capsule for the England national team launches widely on June 16, 2026. It includes a varsity jacket, an anthem zip-up, slim Dri-FIT-style tops, Cryoshot, and more.

  • 2026-02-12

    fragment design

    A recent example of a collaboration between fragment design (Hiroshi Fujiwara) and Nike. A limited collaboration incorporating FRAGMENT design into Devin Booker’s “Book 2” signature shoe is scheduled to launch in February 2026.

  • 2026-01-13

    Chrome Hearts

    In 2025, reports emerged of leaked examples of a triple collaboration with NOCTA and Chrome Hearts. In 2026, the AF1 Low “Certified Lover Boy” was also announced.

  • 2025-07-10

    Levi's

    Levi’s x Nike (2025). The lineup includes three denim versions of the Air Max 95, as well as a Trucker Jacket and Baggy Jean, bringing denim and sneaker culture together.

  • 2024-09-13

    Patta

    A 20th-anniversary reissue of the Air Max 1 “Chlorophyll” created by Patta. It follows the materials and color scheme of the 2009 OG, while adding anniversary packaging and other details, and was reissued in 2024.

  • 2023-12-06

    sacai

    From 2020 to 2023, the collaboration featured a diverse range of sneakers and apparel, including VaporWaffle, Blazer Low, and Magmascape.

Nike collaborations

Under Armour

  • 2024-05-01

    Balenciaga

    Balenciaga unveiled a collaboration with Under Armour available for immediate purchase at its May 2024 Shanghai show. In November, a full-scale rollout as a series was also reported.

Under Armour collaborations

Brands similar to Nike

View all

Brands similar to Under Armour

View all