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PUMA vs Levi's: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PUMA Swap brands

PUMA

Germany Founded 1948

Sporty & sportswear · Trends & youth culture · Streetwear

Levi's

United States Founded 1853

Streetwear · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    PUMA shows a stronger emphasis

  • Outdoor & functional

    PUMA shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PUMA (solid line, circles)
  • Levi's (dashed line, squares)
Traits of PUMA and Levi's, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PUMA
  • Levi's
Minimal & basics
PUMA：Relative prominence within the brand
Levi's：Relative prominence within the brand
Polished & dressy
PUMA：Relative prominence within the brand
Levi's：Relative prominence within the brand
Luxury & heritage
PUMA：Relative prominence within the brand
Levi's：Relative prominence within the brand
Avant-garde & designer
PUMA：Relative prominence within the brand
Levi's：Relative prominence within the brand
Decoration & playfulness
PUMA：Relative prominence within the brand
Levi's：Relative prominence within the brand
Streetwear
PUMA：Relative prominence within the brand
Levi's：Relative prominence within the brand
Trends & youth culture
PUMA：Relative prominence within the brand
Levi's：Relative prominence within the brand
Sporty & sportswear
PUMA：Relative prominence within the brand
Levi's：Relative prominence within the brand
Outdoor & functional
PUMA：Relative prominence within the brand
Levi's：Relative prominence within the brand

Basic information

Field
PUMA
Levi's
Country Germany United States
Founded 1948 1853
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

PUMA

  • PUMA SELECT

    PUMA SELECT is an editorial line responsible for PUMA’s Sportstyle Prime & Select area, positioned a...

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  • PUMA Motorsport

    PUMA Motorsport is a dedicated line centered on racing gear and motorsport-inspired design. It offer...

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  • PUMA Hoops

    PUMA Hoops is the basketball division that PUMA has developed around the premise of balancing athlet...

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  • PUMA Golf

    PUMA Golf belongs to a lineage of golf offerings centered on apparel and footwear, which began when ...

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  • PUMA Black Label

    PUMA Black Label was the label responsible for Sport Fashion within PUMA’s color-coded label system,...

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  • Fenty X Puma

    FENTY x PUMA is a collaborative line born from a partnership with Rihanna. Following a relationship ...

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  • COBRA PUMA GOLF

    COBRA PUMA GOLF is an integrated line within the PUMA Group’s golf brand portfolio, formed beginning...

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Levi's

  • Levi's Made & Crafted

    Positioned as Levi’s premium modern line, it reworks core pieces such as the classic 501 and trucker...

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  • Levi's Fenom

    A special project by fragment design and Hiroshi Fujiwara, conceived as a Japan-origin creators’ lin...

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  • Levi's Blue Tab

    Levi’s’ latest premium line, launched in 2025, reconnects the brand’s denim heritage with Japanese c...

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  • Levi's Vintage Clothing

    A heritage line based on Levi’s archives, faithfully recreating the fits, materials, and details of ...

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  • Levi's Authorized Vintage

    A collection in which the brand officially handles used Levi’s, circulating certified vintage garmen...

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  • Levi's Made in Japan

    A special collection within Levi’s premium segment, centered on Japanese-made selvedge denim and sew...

  • Levi's Wellthread

    An experimental line launched in 2015 with a focus on sustainability, tasked with testing approaches...

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  • Levi's RED

    An experimental line introduced in 1999, it advanced the idea of deconstructing and redesigning stan...

  • Levi's SilverTab

    Known as a line representing the loose silhouettes and street sensibility of the 1990s, it has also ...

  • Levi's Engineered Jeans

    First introduced in 1999, this line is characterized by a three-dimensional cutting approach and des...

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  • Levi's Skateboarding

    A line that redesigns Levi’s signature silhouettes for skateboarding, adding durability, mobility, a...

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  • Levi's Curve ID

    A fit system for women introduced in 2010, it offers fit options tailored to differences in body sha...

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Collaborations

PUMA

  • 2025-10-14

    JIL SANDER

    The collaboration between JIL SANDER and PUMA began in 1998 with their first sneaker. It resumed in 2025 with the KING AVANTI model, featuring premium leather and gold-leaf logos.

  • 2025-10-10

    BEAMS

    A BEAMS BOY-exclusive BRASIL sneaker model inspired by the “Navy Blazer” was released in October 2025. The entire sneaker is navy.

  • 2025-06-18

    Balenciaga

    The first collaboration with PUMA was announced at the 2025 Winter 25 show (March), and the collection, which includes a reinterpretation of the Speedcat and other items, officially launched on June 18, 2025.

  • 2024-04-20

    #FR2

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2021-11-12

    Maison Kitsuné

    In November 2021, a new sneaker collection including Suede Crepe and Mirage Sport was released as the second installment.

  • 2014-08-09

    kolor

    A collaboration commemorating the 10th anniversary of kolor’s founding. Based on the PUMA “SKY II HI,” limited-edition sneakers were produced in a predominantly white color scheme with lime green color blocking. Released at each store.

PUMA collaborations

Levi's

  • 2026-01

    Jordan Brand

    The latest chapter with Jordan Brand. This collection centers on the Air Jordan 3, incorporates elements of Lunar New Year, and is reimagined in four colorways.

  • 2026

    Denim Tears

    Levi’s x Denim Tears Season 4, a collaboration with Denim Tears. Levi’s officially presents it as the fourth season, continuing the series that layers social memory onto denim.

  • 2025-11-11

    Kiko Kostadinov

    The second men’s collection by Levi’s and Kiko Kostadinov. It redefines denim as a contemporary uniform through an approach in which formality and rebellion coexist.

  • 2025-10-30

    Barbour

    The first collaboration, released on October 30, 2025. Spey, Bedale, and Type II are mutually reinterpreted in wax × denim, with accessories also included.

  • 2025-07-10

    Nike

    Levi’s x Nike (2025). The lineup includes three denim versions of the Air Max 95, as well as a Trucker Jacket and Baggy Jean, bringing denim and sneaker culture together.

  • 2025-05-28

    sacai

    In May 2025, Levi’s® × sacai launched their first collaboration, featuring a range of pieces including jackets combining Type I, II, and III designs, ultra-wide denim, and reversible blousons.

Levi's collaborations

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