Fashion brand directory szu
Page language: English

ASICS vs Nike: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ASICS Swap brands

ASICS

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Nike

United States Founded 1964

Sporty & sportswear · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.
  • Both brands show traits of Polished & dressy.

Different traits

  • Streetwear

    Nike shows a stronger emphasis

  • Decoration & playfulness

    Nike shows a stronger emphasis

Trait comparison

  • ASICS (solid line, circles)
  • Nike (dashed line, squares)
Traits of ASICS and Nike, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ASICS
  • Nike
Minimal & basics
ASICS：Relative prominence within the brand
Nike：Relative prominence within the brand
Polished & dressy
ASICS：Relative prominence within the brand
Nike：Relative prominence within the brand
Luxury & heritage
ASICS：Relative prominence within the brand
Nike：Relative prominence within the brand
Avant-garde & designer
ASICS：Relative prominence within the brand
Nike：Relative prominence within the brand
Decoration & playfulness
ASICS：Relative prominence within the brand
Nike：Relative prominence within the brand
Streetwear
ASICS：Relative prominence within the brand
Nike：Relative prominence within the brand
Trends & youth culture
ASICS：Relative prominence within the brand
Nike：Relative prominence within the brand
Sporty & sportswear
ASICS：Relative prominence within the brand
Nike：Relative prominence within the brand
Outdoor & functional
ASICS：Relative prominence within the brand
Nike：Relative prominence within the brand

Basic information

Field
ASICS
Nike
Country Japan United States
Founded 1949 1964
Category Footwear Footwear
Other categories Clothing Accessories Lifestyle products Textiles and material technology Clothing Bags Accessories Eyewear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

ASICS

  • ASICS SportStyle

    ASICS SportStyle is a current category that applies the technologies and designs ASICS has developed...

    View more
  • ASICS Tiger

    ASICS Tiger is a lifestyle brand revived in 2015 to bring the technology developed through competiti...

    View more
  • ASICS Walking

    ASICS Walking is a category that applies ASICS’ expertise in sports shoe development and sports engi...

    View more
  • ASICS SKATEBOARDING

    ASICS SKATEBOARDING is a line of skateboarding shoes developed under the ASICS SportStyle category. ...

    View more
  • LAZERBEAM

    LAZERBEAM is a series that applies functions developed through ASICS’s sports shoe development to ch...

    View more
  • ASICS NOVALIS

    ASICS NOVALIS is a unisex line jointly launched by ASICS and Kiko Kostadinov Studio. It extends ASIC...

    View more
  • ASICS WALKING pedala

    PEDALA is part of the ASICS WALKING lineup and applies technologies developed for sports shoes to fo...

    View more
  • ASICS WALKING RUNWALK

    RUNWALK is ASICS WALKING’s business-oriented line, applying walking-related technology to shoes worn...

    View more
  • GEL-BIZ

    GEL-BIZ is a series of business shoes offered by ASICS WALKING, combining an appearance suited to wo...

    View more
  • ASICS WALKING WELLNESS WALKER

    WELLNESS WALKER is a line within ASICS WALKING that supports everyday walking and walking for exerci...

    View more
  • SUKU2

    SUKU2 is a children’s shoe brand under ASICS WALKING, offering products for babies, preschoolers, an...

    View more

Nike

  • Jordan Brand

    Jordan Brand is a highly independent brand division that developed under Nike, Inc., founded on its ...

    View more
  • Nike SB

    Nike SB is a specialized line launched by Nike in 2002 to make a full-fledged entry into the skatebo...

    View more
  • NOCTA

    NOCTA is a collaborative label launched by Nike and Drake in 2020. It is a spin-off brand that devel...

    View more
  • Jordan

    Jordan is a core series within Jordan Brand that carries forward Michael Jordan’s signature shoes th...

    View more
  • Nike ACG

    Nike ACG is Nike’s outdoor product line, with ACG meaning “All Conditions Gear.” It offers footwear,...

    View more
  • Nike Golf

    Nike Golf is a specialist line that brings Nike’s technological assets to golf, covering a range of ...

  • Nike Pro

    Nike Pro is a functional line centered on compression wear, base layers, sports bras, tights, shorts...

    View more
  • Nike Sportswear

    Nike Sportswear is a lifestyle line that brings shoes, logos, materials, and iconic models that Nike...

    View more
  • ACG

    ACG, whose full name is All Conditions Gear, is Nike’s outdoor performance brand and was reintroduce...

    View more
  • Nike ISPA

    Nike ISPA is an experimental line based on the design principles of Improvise, Scavenge, Protect, an...

    View more
  • Nike ESC

    Nike ESC, whose full name is Every Stitch Considered, is a high-performance lifestyle collection tha...

    View more
  • Nike N7

    Nike N7 is a product line through which Nike has connected its efforts to build relationships with I...

    View more
  • NikeCourt

    NikeCourt is Nike’s specialist line focused primarily on tennis and racquet sports, offering footwea...

    View more
  • NikeCraft

    NikeCraft is a collaborative line developed over the long term by artist Tom Sachs and Nike. Centere...

    View more
  • NikeSKIMS

    NikeSKIMS is a joint brand for women launched by NIKE, Inc. and SKIMS in 2025. It combines Nike’s at...

    View more
  • Nike x Undercover Gyakusou

    Nike x Undercover Gyakusou is a collaborative performance running line jointly developed by Nike and...

    View more

Collaborations

ASICS

  • 2026-04-18

    Cecilie Bahnsen

    As the next chapter in its collaboration with ASICS, the brand unveiled the GEL-QUANTUM 360 I. The design connects functionality with a soft form through a slip-on construction, flower-shaped cutouts, and two colorways: soft pink and black.

  • 2026-04-02

    VERSACE

    Following its announcement in 2025, the Onitsuka Tiger x VERSACE collaboration shoes officially launched on April 2, 2026. The model, based on the TAI-CHI, incorporates elements such as Versace’s Medusa.

  • 2026-02-21

    Completedworks

    As part of Crafts for Mind, Completedworks will release a limited-edition collaboration reworking the GEL-KAYANO 20 on February 21, 2026. It redefines footwear from a jewelry-inspired perspective.

  • 2026-02-21

    Kiko Kostadinov

    As a new release in the ongoing collaboration with Kiko Kostadinov, the ILARGI FF Tabi-type model was reported on February 21, 2026. It presents footwear as the latest chapter in a long-term partnership.

  • 2026-01-12

    Kith

    Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.

  • 2026-01-05

    ISSEY MIYAKE

    ISSEY MIYAKE FOOT, jointly developed by MIYAKE DESIGN STUDIO and ASICS. Functional footwear that reinterprets HYPER TAPING. The first model was released commercially in 2026.

ASICS collaborations

Nike

  • 2026-06-16

    Palace Skateboards

    “The Three Lions by Palace.” The official capsule for the England national team launches widely on June 16, 2026. It includes a varsity jacket, an anthem zip-up, slim Dri-FIT-style tops, Cryoshot, and more.

  • 2026-02-12

    fragment design

    A recent example of a collaboration between fragment design (Hiroshi Fujiwara) and Nike. A limited collaboration incorporating FRAGMENT design into Devin Booker’s “Book 2” signature shoe is scheduled to launch in February 2026.

  • 2026-01-13

    Chrome Hearts

    In 2025, reports emerged of leaked examples of a triple collaboration with NOCTA and Chrome Hearts. In 2026, the AF1 Low “Certified Lover Boy” was also announced.

  • 2025-07-10

    Levi's

    Levi’s x Nike (2025). The lineup includes three denim versions of the Air Max 95, as well as a Trucker Jacket and Baggy Jean, bringing denim and sneaker culture together.

  • 2024-09-13

    Patta

    A 20th-anniversary reissue of the Air Max 1 “Chlorophyll” created by Patta. It follows the materials and color scheme of the 2009 OG, while adding anniversary packaging and other details, and was reissued in 2024.

  • 2023-12-06

    sacai

    From 2020 to 2023, the collaboration featured a diverse range of sneakers and apparel, including VaporWaffle, Blazer Low, and Magmascape.

Nike collaborations

Brands similar to ASICS

View all

Brands similar to Nike

View all