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Nike vs GUESS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Nike Swap brands

Nike

United States Founded 1964

Sporty & sportswear · Streetwear · Trends & youth culture

GUESS

United States Founded 1981

Trends & youth culture · Decoration & playfulness · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Nike shows a stronger emphasis

  • Outdoor & functional

    Nike shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Nike (solid line, circles)
  • GUESS (dashed line, squares)
Traits of Nike and GUESS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Nike
  • GUESS
Minimal & basics
Nike：Relative prominence within the brand
GUESS：Relative prominence within the brand
Polished & dressy
Nike：Relative prominence within the brand
GUESS：Relative prominence within the brand
Luxury & heritage
Nike：Relative prominence within the brand
GUESS：Relative prominence within the brand
Avant-garde & designer
Nike：Relative prominence within the brand
GUESS：Relative prominence within the brand
Decoration & playfulness
Nike：Relative prominence within the brand
GUESS：Relative prominence within the brand
Streetwear
Nike：Relative prominence within the brand
GUESS：Relative prominence within the brand
Trends & youth culture
Nike：Relative prominence within the brand
GUESS：Relative prominence within the brand
Sporty & sportswear
Nike：Relative prominence within the brand
GUESS：Relative prominence within the brand
Outdoor & functional
Nike：Relative prominence within the brand
GUESS：Relative prominence within the brand

Basic information

Field
Nike
GUESS
Country United States United States
Founded 1964 1981
Category Footwear Clothing
Other categories Clothing Bags Accessories Eyewear Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

Nike

  • Jordan Brand

    Jordan Brand is a highly independent brand division that developed under Nike, Inc., founded on its ...

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  • Nike SB

    Nike SB is a specialized line launched by Nike in 2002 to make a full-fledged entry into the skatebo...

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  • NOCTA

    NOCTA is a collaborative label launched by Nike and Drake in 2020. It is a spin-off brand that devel...

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  • Jordan

    Jordan is a core series within Jordan Brand that carries forward Michael Jordan’s signature shoes th...

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  • Nike ACG

    Nike ACG is Nike’s outdoor product line, with ACG meaning “All Conditions Gear.” It offers footwear,...

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  • Nike Golf

    Nike Golf is a specialist line that brings Nike’s technological assets to golf, covering a range of ...

  • Nike Pro

    Nike Pro is a functional line centered on compression wear, base layers, sports bras, tights, shorts...

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  • Nike Sportswear

    Nike Sportswear is a lifestyle line that brings shoes, logos, materials, and iconic models that Nike...

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  • ACG

    ACG, whose full name is All Conditions Gear, is Nike’s outdoor performance brand and was reintroduce...

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  • Nike ISPA

    Nike ISPA is an experimental line based on the design principles of Improvise, Scavenge, Protect, an...

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  • Nike ESC

    Nike ESC, whose full name is Every Stitch Considered, is a high-performance lifestyle collection tha...

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  • Nike N7

    Nike N7 is a product line through which Nike has connected its efforts to build relationships with I...

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  • NikeCourt

    NikeCourt is Nike’s specialist line focused primarily on tennis and racquet sports, offering footwea...

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  • NikeCraft

    NikeCraft is a collaborative line developed over the long term by artist Tom Sachs and Nike. Centere...

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  • NikeSKIMS

    NikeSKIMS is a joint brand for women launched by NIKE, Inc. and SKIMS in 2025. It combines Nike’s at...

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  • Nike x Undercover Gyakusou

    Nike x Undercover Gyakusou is a collaborative performance running line jointly developed by Nike and...

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GUESS

  • GUESS USA

    A derivative line that re-edits the American imagery and archive from GUESS’s founding period. For t...

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  • GUESS JEANS

    A line that reorganized GUESS’s denim assets as a separate brand, it was explicitly identified in th...

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  • GUESS by MARCIANO

    A derivative line within GUESS serving the adult contemporary segment, it was offered in 2007 as a w...

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  • G by GUESS

    G by GUESS is a youth-oriented extension line launched in 2008 and was described as a “youthful bran...

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  • GUESS Kids

    Developed as the core line bringing together GUESS’s children’s segment, it covers the Girl/Boy cate...

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  • Baby GUESS

    A trademark for infants within GUESS’s children’s range. As of 2025, the official website lists Baby...

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Collaborations

Nike

  • 2026-06-16

    Palace Skateboards

    “The Three Lions by Palace.” The official capsule for the England national team launches widely on June 16, 2026. It includes a varsity jacket, an anthem zip-up, slim Dri-FIT-style tops, Cryoshot, and more.

  • 2026-02-12

    fragment design

    A recent example of a collaboration between fragment design (Hiroshi Fujiwara) and Nike. A limited collaboration incorporating FRAGMENT design into Devin Booker’s “Book 2” signature shoe is scheduled to launch in February 2026.

  • 2026-01-13

    Chrome Hearts

    In 2025, reports emerged of leaked examples of a triple collaboration with NOCTA and Chrome Hearts. In 2026, the AF1 Low “Certified Lover Boy” was also announced.

  • 2025-07-10

    Levi's

    Levi’s x Nike (2025). The lineup includes three denim versions of the Air Max 95, as well as a Trucker Jacket and Baggy Jean, bringing denim and sneaker culture together.

  • 2024-09-13

    Patta

    A 20th-anniversary reissue of the Air Max 1 “Chlorophyll” created by Patta. It follows the materials and color scheme of the 2009 OG, while adding anniversary packaging and other details, and was reissued in 2024.

  • 2023-12-06

    sacai

    From 2020 to 2023, the collaboration featured a diverse range of sneakers and apparel, including VaporWaffle, Blazer Low, and Magmascape.

Nike collaborations

GUESS

  • 2018-04

    FREAK'S STORE

    A T-shirt project for FREAK’S STORE using GUESS logos and brand imagery. It features a “Super-Big” silhouette with a roomy body width and sleeve length; the article only provides information at the month level.

GUESS collaborations

Brands similar to Nike

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Brands similar to GUESS

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