BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs Fred: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
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Trends & youth culture · Outdoor & functional · Streetwear
Luxury & heritage · Sporty & sportswear · Decoration & playfulness
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Luxury & heritage
Fred shows a stronger emphasis
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Streetwear
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- Fred (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | France |
| Founded | 1976 | 1936 |
| Category | Clothing | Accessories |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Eyewear |
— indicates information that is not available.
Brand profiles
Fred
Fred is a French luxury jewelry maison founded in Paris in 1936 by Fred Samuel. Starting with cultured pearls and colored stones, it has developed jewelry emphasizing light and color, versatility, and personalization. Its creations include...
Brand lines
Collaborations
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Marc Jacobs
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KENZO
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Calvin Klein
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Individual Sentiments
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Liberty
The brands share concept-driven design and womenswear.
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Courrèges
The brands share concept-driven design and interest in archival pieces.
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JUNYA WATANABE
The brands share concept-driven design and interest in archival pieces.
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CERRUTI
The brands share interest in archival pieces and refined everyday staples.
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Sonia Rykiel
The brands share interest in archival pieces and refined everyday staples.
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MIKIMOTO
The brands share distinctive designs and concept-driven design.
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Épice
The brands share distinctive designs and concept-driven design.
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David Yurman
The brands share distinctive designs and concept-driven design.
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Cartier
The brands share distinctive designs and concept-driven design.
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Faliero Sarti
The brands share concept-driven design and unisex collections.
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Lauren Rubinski
The brands share distinctive designs and concept-driven design.
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Good Art Hlywd
The brands share distinctive designs and unisex collections.
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Georg Jensen
The brands share distinctive designs and perceived quality.
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Chaumet
The brands share distinctive designs and concept-driven design.
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TOM WOOD
The brands share distinctive designs and perceived quality.
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CC-Steding
The brands share unisex collections and attention to materials and craftsmanship.
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Harry Winston
The brands share distinctive designs and concept-driven design.