BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs and wander: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Outdoor & functional · Trends & youth culture · Minimal & basics
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Outdoor & functional
and wander shows a stronger emphasis
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Decoration & playfulness
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- and wander (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 1976 | 2011 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
and wander
and wander is a Japanese outdoor wear and gear brand founded in Tokyo in 2011 by Keita Ikeuchi and Mihoko Mori. Based on the idea of enjoying fashion in the mountains and nature just as one would in the city, the brand creates products that...
Brand lines
Collaborations
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