BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs Mackage: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Outdoor & functional · Trends & youth culture · Luxury & heritage
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Streetwear
BEAMS shows a stronger emphasis
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Luxury & heritage
Mackage shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- Mackage (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Canada |
| Founded | 1976 | 1999 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Accessories Footwear |
— indicates information that is not available.
Brand profiles
Mackage
Mackage is a luxury outerwear brand from Canada. Founded by Eran Elfassy in 1999, it is headquartered in Montreal. It specializes in all-season protection from the cold using high-quality leather, down, and wool. Its slogan is “Aesthetics T...
Brand lines
Collaborations
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