BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs PLEASURES: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
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Trends & youth culture · Outdoor & functional · Streetwear
Streetwear · Decoration & playfulness · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Polished & dressy
BEAMS shows a stronger emphasis
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Minimal & basics
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- PLEASURES (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 1976 | 2015 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Accessories Footwear |
— indicates information that is not available.
Brand profiles
PLEASURES
PLEASURES is a streetwear brand founded in Los Angeles, USA, in 2015 by Alex James and Vlad Elkin. Drawing on music and subcultures such as punk and hardcore, it offers graphic-focused T-shirts, hoodies, outerwear, accessories, and more. It...
Brand lines
Collaborations
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Sonia Rykiel
The brands share interest in archival pieces and refined everyday staples.
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The brands share streetwear influences and original design.
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