ASICS vs Levi's: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ASICS Swap brands

ASICS

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Levi's

United States Founded 1853

Streetwear · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

No shared traits are available.

Different traits

Sporty & sportswear
ASICS shows a stronger emphasis
Streetwear
Levi's shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

ASICS (solid line, circles)
Levi's (dashed line, squares)

How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

ASICS
Levi's

Minimal & basics: ASICS：Relative prominence within the brand

Levi's：Relative prominence within the brand
Polished & dressy: ASICS：Relative prominence within the brand

Levi's：Relative prominence within the brand
Luxury & heritage: ASICS：Relative prominence within the brand

Levi's：Relative prominence within the brand
Avant-garde & designer: ASICS：Relative prominence within the brand

Levi's：Relative prominence within the brand
Decoration & playfulness: ASICS：Relative prominence within the brand

Levi's：Relative prominence within the brand
Streetwear: ASICS：Relative prominence within the brand

Levi's：Relative prominence within the brand
Trends & youth culture: ASICS：Relative prominence within the brand

Levi's：Relative prominence within the brand
Sporty & sportswear: ASICS：Relative prominence within the brand

Levi's：Relative prominence within the brand
Outdoor & functional: ASICS：Relative prominence within the brand

Levi's：Relative prominence within the brand

Basic information

Field	ASICS	Levi's
Country	Japan	United States
Founded	1949	1853
Category	Footwear	Clothing
Other categories	Clothing Accessories Lifestyle products Textiles and material technology	Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

ASICS

Japan Founded 1949

ASICS is a Japanese sports brand founded in Kobe, Hyogo Prefecture, in 1949 by Kihachiro Onitsuka as its predecessor, Onitsuka Co., Ltd. With a focus on running, it offers footwear, apparel, and sports equipment, and is committed to providi...

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Levi's

United States Founded 1853

Levi's is a denim apparel brand of Levi Strauss & Co., founded by Levi Strauss in San Francisco, USA, in 1853. In 1873, together with tailor Jacob Davis, the company created the prototype for “blue jeans,” reinforced with copper rivets. Tod...

Compare Levi's with other brands View brand profile View similar brands

Brand lines

Collaborations

ASICS

2026-04-18
Cecilie Bahnsen
As the next chapter in its collaboration with ASICS, the brand unveiled the GEL-QUANTUM 360 I. The design connects functionality with a soft form through a slip-on construction, flower-shaped cutouts, and two colorways: soft pink and black.
2026-04-02
VERSACE
Following its announcement in 2025, the Onitsuka Tiger x VERSACE collaboration shoes officially launched on April 2, 2026. The model, based on the TAI-CHI, incorporates elements such as Versace’s Medusa.
2026-02-21
Completedworks
As part of Crafts for Mind, Completedworks will release a limited-edition collaboration reworking the GEL-KAYANO 20 on February 21, 2026. It redefines footwear from a jewelry-inspired perspective.
2026-02-21
Kiko Kostadinov
As a new release in the ongoing collaboration with Kiko Kostadinov, the ILARGI FF Tabi-type model was reported on February 21, 2026. It presents footwear as the latest chapter in a long-term partnership.
2026-01-12
Kith
Kith for ASICS Loyalty Exclusive Collection was announced on January 9, 2026, and released on January 12. In addition to apparel and footwear, it included headwear from New Era.
2026-01-05
ISSEY MIYAKE
ISSEY MIYAKE FOOT, jointly developed by MIYAKE DESIGN STUDIO and ASICS. Functional footwear that reinterprets HYPER TAPING. The first model was released commercially in 2026.

ASICS collaborations

Levi's

2026-01
Jordan Brand
The latest chapter with Jordan Brand. This collection centers on the Air Jordan 3, incorporates elements of Lunar New Year, and is reimagined in four colorways.
2026
Denim Tears
Levi’s x Denim Tears Season 4, a collaboration with Denim Tears. Levi’s officially presents it as the fourth season, continuing the series that layers social memory onto denim.
2025-11-11
Kiko Kostadinov
The second men’s collection by Levi’s and Kiko Kostadinov. It redefines denim as a contemporary uniform through an approach in which formality and rebellion coexist.
2025-10-30
Barbour
The first collaboration, released on October 30, 2025. Spey, Bedale, and Type II are mutually reinterpreted in wax × denim, with accessories also included.
2025-07-10
Nike
Levi’s x Nike (2025). The lineup includes three denim versions of the Air Max 95, as well as a Trucker Jacket and Baggy Jean, bringing denim and sneaker culture together.
2025-05-28
sacai
In May 2025, Levi’s® × sacai launched their first collaboration, featuring a range of pieces including jackets combining Type I, II, and III designs, ultra-wide denim, and reversible blousons.

Levi's collaborations

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