BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs CHACOLI: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Minimal & basics · Polished & dressy · Outdoor & functional
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Trends & youth culture
BEAMS shows a stronger emphasis
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Streetwear
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- CHACOLI (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 1976 | 2011 |
| Category | Clothing | Bags |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | — |
— indicates information that is not available.
Brand profiles
CHACOLI
CHACOLI is a bag brand launched in Japan in 2011. It began when a Tokyo antiquarian bookstore owner commissioned a “case” to carry rare books without damaging them. Drawing on the two meanings of CASE—as a container and as a situation—the b...
Brand lines
Collaborations
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