BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs HERON PRESTON: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
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Trends & youth culture · Outdoor & functional · Streetwear
Streetwear · Minimal & basics · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Avant-garde & designer
HERON PRESTON shows a stronger emphasis
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Streetwear
HERON PRESTON shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- HERON PRESTON (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 1976 | 2004 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Bags Accessories Footwear Eyewear Fragrance |
— indicates information that is not available.
Brand profiles
HERON PRESTON
HERON PRESTON is a fashion brand founded in 2004 in San Francisco by designer Heron Preston Johnson, who is from the city. Starting with graphic T-shirts, it now offers men’s and women’s clothing and accessories. Work- and utility-inspired...
Brand lines
Collaborations
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