BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs EYTYS: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Streetwear · Trends & youth culture · Minimal & basics
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
- Both brands show traits of Trends & youth culture.
Different traits
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Outdoor & functional
BEAMS shows a stronger emphasis
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Avant-garde & designer
EYTYS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- EYTYS (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Sweden |
| Founded | 1976 | 2013 |
| Category | Clothing | Footwear |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Clothing |
— indicates information that is not available.
Brand profiles
EYTYS
EYTYS is an independent Swedish footwear brand founded in Stockholm in 2013 by Max Schiller and Jonathan Hirschfeld. The brand name derives from the pronunciation of “Eighties,” and the brand grew from developing sneakers with bold proporti...
Brand lines
Collaborations
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