BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs FOO AND FOO: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Streetwear · Avant-garde & designer · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Polished & dressy
BEAMS shows a stronger emphasis
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Minimal & basics
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- FOO AND FOO (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 1976 | 2017 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Lifestyle products |
— indicates information that is not available.
Brand profiles
FOO AND FOO
FOO AND FOO is a gender-fluid streetwear brand founded by Elizabeth Hilfiger in Los Angeles in 2017. The brand name derives from a childhood nickname, and the brand was conceived as a “playground” for creators to exchange ideas. It presents...
Brand lines
Collaborations
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Calvin Klein
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JUNYA WATANABE
The brands share concept-driven design and interest in archival pieces.
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The brands share interest in archival pieces and refined everyday staples.
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The brands share interest in archival pieces and refined everyday staples.
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The brands share streetwear influences and designer-led expression.
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The brands share playful expression and streetwear influences.
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The brands share playful expression and connections to youth culture.
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AMBUSH
The brands share playful expression and streetwear influences.
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MISBHV
The brands share streetwear influences and concept-driven design.
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KAMIYA
The brands share streetwear influences and designer-led expression.
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The brands share playful expression and designer-led expression.
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The brands share playful expression and streetwear influences.