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H&M vs UNITED ARROWS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

UNITED ARROWS

Japan Founded 1989

Polished & dressy · Minimal & basics · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    H&M shows a stronger emphasis

  • Decoration & playfulness

    H&M shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • H&M (solid line, circles)
  • UNITED ARROWS (dashed line, squares)
Traits of H&M and UNITED ARROWS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • H&M
  • UNITED ARROWS
Minimal & basics
H&M：Relative prominence within the brand
UNITED ARROWS：Relative prominence within the brand
Polished & dressy
H&M：Relative prominence within the brand
UNITED ARROWS：Relative prominence within the brand
Luxury & heritage
H&M：Relative prominence within the brand
UNITED ARROWS：Relative prominence within the brand
Avant-garde & designer
H&M：Relative prominence within the brand
UNITED ARROWS：Relative prominence within the brand
Decoration & playfulness
H&M：Relative prominence within the brand
UNITED ARROWS：Relative prominence within the brand
Streetwear
H&M：Relative prominence within the brand
UNITED ARROWS：Relative prominence within the brand
Trends & youth culture
H&M：Relative prominence within the brand
UNITED ARROWS：Relative prominence within the brand
Sporty & sportswear
H&M：Relative prominence within the brand
UNITED ARROWS：Relative prominence within the brand
Outdoor & functional
H&M：Relative prominence within the brand
UNITED ARROWS：Relative prominence within the brand

Basic information

Field
H&M
UNITED ARROWS
Country Sweden Japan
Founded 1947 1989
Category Clothing Clothing
Other categories Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

H&M

  • H&M Studio

    Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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  • H&M HOME

    H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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  • H&M Move

    H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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  • H&M Beauty

    H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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  • COS

    COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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UNITED ARROWS

  • District UNITED ARROWS

    District UNITED ARROWS, which joined the United Arrows brand portfolio in 2000, is positioned as a c...

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  • a day in the life

    An original brand that emerged from United Arrows’ outlet business, it is now offered through an onl...

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  • UNITED ARROWS green label relaxing

    Launched in earnest in 1999, green label relaxing developed as an extended line complementing UNITED...

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  • BEAUTY&YOUTH UNITED ARROWS

    BEAUTY&YOUTH UNITED ARROWS launched in Fall/Winter 2006 as an independent line, separating from the ...

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  • monkey time BEAUTY&YOUTH UNITED ARROWS

    An original concept label derived from BEAUTY&YOUTH UNITED ARROWS, designed to express individuality...

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  • UNITED ARROWS GOLF

    A new golfwear label launched from the UA business in Fall/Winter 2021, it brings to golf the sense ...

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  • UNITED ARROWS BEAUTY

    A unisex cosmetics brand that debuted in 2024, it extended UNITED ARROWS’ clothing offering into the...

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  • MARW UNITED ARROWS

    An e-commerce-born offshoot line launched in 2021 as a new label of United Arrows Women's, combining...

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  • TO UNITED ARROWS

    A new label within United Arrows Women's launched in Fall/Winter 2021, offering yoga-focused activew...

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  • D.O UNITED ARROWS BY DAISUKE OBANA

    A capsule collection with Daisuke Obana, created within the framework of UNITED ARROWS & SONS. Cente...

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  • DRAWER

    DRAWER is a women’s store brand within the UNITED ARROWS brand family. While UNITED ARROWS itself fo...

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  • BLAMINK

    BLAMINK is a womenswear brand launched in the Fall/Winter 2016 season by Designs Co., Ltd., an affil...

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  • H　BEAUTY&YOUTH UNITED ARROWS

    H BEAUTY&YOUTH is a concept store and independent line within the brand family derived from BEAUTY&Y...

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  • conte

    conte is a women’s store brand developed by UNITED ARROWS. Officially presenting “NATURAL MODE,” it ...

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  • ASTRAET

    ASTRAET was a women’s brand launched within the UNITED ARROWS brand family. It had its own stores an...

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  • UNITED ARROWS & SONS

    UNITED ARROWS & SONS is an independent, menswear-focused line developed under the UNITED ARROWS name...

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  • 6 (ROKU)

    6 (ROKU) is a women’s store brand developed by UNITED ARROWS. Unlike the dress and traditional style...

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  • STEVEN ALAN

    STEVEN ALAN is a men’s and women’s store brand within the UNITED ARROWS brand family. It has its own...

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  • ODETTE E ODILE

    Odette e Odile is a women’s footwear brand specializing in shoes within the UNITED ARROWS brand fami...

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  • ATTISESSION

    ATTISESSION is a women’s brand developed by UNITED ARROWS. Aimed primarily at the MZ generation, it ...

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  • CITEN

    CITEN is an independent brand launched by UNITED ARROWS in 2021. Its products emphasize a balance of...

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  • California General Store

    California General Store is a lifestyle-oriented store brand developed by UNITED ARROWS. Rooted in t...

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  • TABAYA UNITED ARROWS

    TABAYA UNITED ARROWS is a label within the official UNITED ARROWS brand family. It has its own disti...

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  • SOVEREIGN

    SOVEREIGN is a men's label of UNITED ARROWS. It is listed among UNITED ARROWS labels on the official...

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  • LOEFF

    LOEFF is a women’s and men’s label within the UNITED ARROWS brand family. Grounded in an understandi...

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  • Pheeta

    Pheeta is a label offered within the UNITED ARROWS brand family. With the concept of passing on to t...

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  • AEWEN MATOPH

    AEWEN MATOPH is a womenswear label of UNITED ARROWS. It is developed as an independent line offering...

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  • PREEK

    PREEK is a jewelry label of UNITED ARROWS. It combines Japanese techniques with contemporary design ...

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  • ER

    ER is a label included in the official UNITED ARROWS brand family. At the online store, it offers pr...

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  • EMMEL REFINES

    EMMEL REFINES is a women's label of UNITED ARROWS. It proposes styles adapted to the times for women...

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  • SY UNITED ARROWS

    SY UNITED ARROWS is a shoe brand launched by UNITED ARROWS in April 2024. With fashion for everyday ...

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  • Lepidos

    Lepidos is a womenswear label within the official UNITED ARROWS brand family. It develops a distinct...

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  • john masters UNITED ARROWS

    john masters UNITED ARROWS is a new brand launched in September 2026 through a collaboration between...

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  • ANOTHER EDITION

    A women’s store brand developed by UNITED ARROWS, it centered on its own original label while also c...

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  • Jewel Changes

    A store brand that originated from UNITED ARROWS’ women’s business, “Changes UNITED ARROWS,” it offe...

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  • BOISSON CHOCOLAT

    An original shoe label launched by Odette é Odile, the shoes and bags business of UNITED ARROWS. Foc...

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  • Lotta Love

    An original brand for women developed by UNITED ARROWS exclusively for wholesale. Based on everyday ...

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  • DARJEELING DAYS

    A clothing brand launched by UNITED ARROWS in 2005 for customers aged around 45 to 60. It was develo...

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  • EN ROUTE

    A lifestyle brand centered on fashion and sports, launched by UNITED ARROWS for the Fall/Winter 2014...

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  • closet story UNITED ARROWS LTD.

    An original label developed by UNITED ARROWS for THE STATION STORE, which operated in railway statio...

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Collaborations

H&M

  • 2025-12-02

    Perfect Moment

    An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.

  • 2025-04-24

    Magda Butrym

    A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”

  • 2024-10-10

    ROTATE Birger Christensen

    The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.

  • 2024-04-18

    Rokh

    A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.

  • 2024-02-29

    HERON PRESTON

    The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.

  • 2023-11-09

    Rabanne

    A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

UNITED ARROWS

  • 2023-02-10

    Barbour

    Released on February 10, 2023. A Japan-exclusive collaboration featuring a specially commissioned BEDALE with an oversized fit, blended fabric, and special specifications.

UNITED ARROWS collaborations

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