BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs 9090: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
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Trends & youth culture · Outdoor & functional · Streetwear
Trends & youth culture · Streetwear · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Outdoor & functional
BEAMS shows a stronger emphasis
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Polished & dressy
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- 9090 (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 1976 | 2018 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Lifestyle products |
— indicates information that is not available.
Brand profiles
9090
9090 is a Japan-born streetwear brand founded in 2018 by yutori Inc. (currently operated by YZ, a group subsidiary). Its concept is “Revival of Culture.” The brand offers vintage-mix apparel and goods inspired by youth culture of the 1990s...
Brand lines
Collaborations
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CERRUTI
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Sonia Rykiel
The brands share interest in archival pieces and refined everyday staples.
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