BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs HOME CORE: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
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Trends & youth culture · Outdoor & functional · Streetwear
Streetwear · Minimal & basics · Polished & dressy
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Outdoor & functional
BEAMS shows a stronger emphasis
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Streetwear
HOME CORE shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- HOME CORE (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | France |
| Founded | 1976 | 1992 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | — |
— indicates information that is not available.
Brand profiles
HOME CORE
HOMECORE is France’s first hip-hop brand, launched in Paris in 1992 by Alexandre Guarneri together with Steph Cop. Rooted in hip-hop culture, it spans apparel, accessories, and lifestyle, with a focus on menswear and womenswear. Centered on...
Brand lines
Collaborations
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