BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs BLUE BLUE: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Minimal & basics · Polished & dressy · Outdoor & functional
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Trends & youth culture
BEAMS shows a stronger emphasis
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Outdoor & functional
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- BLUE BLUE (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 1976 | 1994 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | — |
— indicates information that is not available.
Brand profiles
BLUE BLUE
BLUE BLUE is a Japanese original brand developed by Seilin & Co. It opened its first directly operated store in Kobe in May 1994 and began with denim shirts made in the early 1980s. The brand offers jeans, shirts, and outerwear centered on...
Brand lines
Collaborations
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