BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs Khrisjoy: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
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Trends & youth culture · Outdoor & functional · Streetwear
Decoration & playfulness · Trends & youth culture · Streetwear
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Decoration & playfulness
Khrisjoy shows a stronger emphasis
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Minimal & basics
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- Khrisjoy (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Italy |
| Founded | 1976 | 2017 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Accessories Footwear |
— indicates information that is not available.
Brand profiles
Khrisjoy
KHRISJOY is a luxury outerwear brand founded in Milan, Italy, in 2017. It was established by Marzia Bellutti and Maurizio Purificato, and focuses on puffer jackets made in Italy using certified materials. Its features include relaxed silhou...
Brand lines
Collaborations
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The brands share distinctive designs and playful expression.
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The brands share distinctive designs and decorative expression.
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