BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs Mizuno: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
Mizuno shows a stronger emphasis
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Minimal & basics
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- Mizuno (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 1976 | 1906 |
| Category | Clothing | Footwear |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Clothing |
— indicates information that is not available.
Brand profiles
Mizuno
Mizuno is a Japanese sporting goods and sportswear company. In 1906, in Osaka, founder Rihachi Mizuno and his younger brother Rizo Mizuno established “Mizuno Brothers.” Today, it offers equipment, apparel, and shoes for a wide range of spor...
Brand lines
Collaborations
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The brands share distinctive designs and sports influences.
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The brands share functional design and value for money.
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