BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs #FR2: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Decoration & playfulness · Streetwear · Trends & youth culture
Similarities and differences
Shared traits
- Both brands show traits of Trends & youth culture.
Different traits
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Polished & dressy
BEAMS shows a stronger emphasis
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Minimal & basics
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- #FR2 (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 1976 | 2014 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Bags Accessories Footwear Watches Beauty and cosmetics Lifestyle products |
— indicates information that is not available.
Brand profiles
#FR2
#FR2 is a Japanese streetwear brand launched in Tokyo in 2014 by Ryo Ishikawa under the name “Rabbit Photographer #FR2.” It is operated by 株式会社せーの and develops apparel and accessories, with Instagram as its starting point. Featuring...
Brand lines
Collaborations
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