Fashion brand directory szu
Page language: English

TOGA vs BEAMS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: TOGA Swap brands

TOGA

Japan Founded 1997

Avant-garde & designer · Decoration & playfulness · Luxury & heritage

BEAMS

Japan Founded 1976

Trends & youth culture · Outdoor & functional · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    TOGA shows a stronger emphasis

  • Outdoor & functional

    BEAMS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • TOGA (solid line, circles)
  • BEAMS (dashed line, squares)
Traits of TOGA and BEAMS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • TOGA
  • BEAMS
Minimal & basics
TOGA：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Polished & dressy
TOGA：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Luxury & heritage
TOGA：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Avant-garde & designer
TOGA：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Decoration & playfulness
TOGA：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Streetwear
TOGA：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Trends & youth culture
TOGA：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Sporty & sportswear
TOGA：Relative prominence within the brand
BEAMS：Relative prominence within the brand
Outdoor & functional
TOGA：Relative prominence within the brand
BEAMS：Relative prominence within the brand

Basic information

Field
TOGA
BEAMS
Country Japan Japan
Founded 1997 1976
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Art projects Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

TOGA

  • TOGA PULLA

    TOGA PULLA is positioned as TOGA’s pre-collection (second line), with seasonal items developed separ...

    View more
  • TOGA PULLA SHOE

    TOGA PULLA SHOE is a footwear line associated with TOGA PULLA, primarily offering women’s footwear s...

    View more
  • TOGA VIRILIS

    TOGA VIRILIS is TOGA’s menswear-only line, applying techniques involving contrasting materials and e...

    View more
  • TOGA VIRILIS SHOE

    TOGA VIRILIS SHOE is the category name used on the official online store for the footwear range of T...

    View more
  • TOGA TOO

    TOGA TOO is a unisex line relaunched after the previously pre-launched unisex offering under the nam...

    View more
  • TOGA PICTA

    TOGA PICTA is a one-of-a-kind line offered exclusively at TOGA’s directly operated stores, managed s...

    View more
  • TOGA ARCHIVES

    TOGA ARCHIVES is a name used on the official online store and in rights notices, and on sales channe...

    View more

BEAMS

  • BEAMS PLUS

    A men’s label launched in 1999, it champions “authentic menswear to be worn for years” and takes as ...

    View more
  • BEAMS F

    A menswear dress label launched in 1978, with the “F” in its name derived from “FUTURE.” It emerged ...

    View more
  • BEAMS BOY

    A women’s label launched in 1998 for women drawn to the distinctive details and background of men’s ...

    View more
  • Ray BEAMS

    Launched in 1984 as BEAMS’ first women’s label, it proposes women’s looks guided by “The Way of Chic...

    View more
  • BEAMS LIGHTS

    It was a label through which BEAMS proposed luxury casualwear for “enjoying fashion comfortably.” Un...

    View more
  • Demi-Luxe BEAMS

    This is a label for women seeking to enrich both their professional and personal lives, offering a c...

    View more
  • EFFE BEAMS

    Founded in 2002 as a label supporting the lifestyles of women who value quality, it offers simple de...

    View more
  • Vermeerist BEAMS

    A label themed around “dressing is fun,” it presents a combination of products sourced overseas and ...

    View more
  • International Gallery BEAMS

    This is a label that curates items by designers from Japan and abroad across a range of genres, from...

    View more
  • BEAMS HEART

    It is an original label developed to make BEAMS’s distinctive designs part of everyday life while in...

    View more
  • merrier BEAMS

    It began in 2004 as an online-only maternity label and restarted in 2015 as a maternity and nursing ...

    View more
  • BEAMS mini

    An original label that brings BEAMS’s sense of reassurance and trust to children’s clothing. It inco...

    View more
  • BEAMS GOLF

    A specialist label that extends BEAMS’ editorial sensibility to golf attire, combining the functiona...

    View more
  • BEAMS GOLF ORANGE LABEL

    Within BEAMS GOLF, this is a line that incorporates American casual and outdoor elements into golf w...

    View more
  • BEAMS GOLF PURPLE LABEL

    Within BEAMS GOLF, this line is based on traditional golfwear styles, incorporating modern silhouett...

    View more
  • BEAMS T

    This is a T-shirt specialty label from BEAMS, launched in 2001 under the theme “ART FOR EVERYDAY.” I...

    View more
  • BEAMS JAPAN

    With Japan as its central theme, this label and hub curates food, fashion, notable products, collabo...

    View more
  • BEAMS Planets

    This is a label that introduces original products and selected items alongside the stories behind th...

    View more
  • BEAMS COUTURE

    This label began in 2017 as an initiative to rework deadstock stored in BEAMS’s warehouse by hand. I...

    View more
  • B:MING by BEAMS

    The label handled casual and business wear for men and women, as well as children’s and baby clothin...

    View more
  • BEAMS CULTUART

    A project that draws on the perspective BEAMS has cultivated through fashion curation to present cul...

    View more
  • TOKYO CULTUART by BEAMS

    Launched in 2008 as a project to introduce to the world art, design, and culture emerging from Tokyo...

    View more
  • BEAMS Mangart

    This is a project that draws on the editorial and planning perspectives developed by BEAMS to undert...

    View more
  • bPr BEAMS

    Starting in 1992 with the selection and planning of lifestyle goods, stationery, and accessories, th...

    View more
  • BEAMS RECORDS

    Founded in 1999 as a label presenting the era’s “zeitgeist” and “essence” through music. In addition...

    View more
  • maturely

    A collection built around the keyword “MODETRAD,” combining “MODE” and “TRADITIONAL,” and translatin...

    View more
  • Brilla per il gusto

    A men's label launched in 2003, it proposes clothing for adults who devote themselves to their hobbi...

    View more
  • Kodomo BEAMS

    To nurture children’s sensibilities and imagination, it offers children’s wear selected from Japan a...

    View more
  • fennica

    A lifestyle label introduced in 2003, themed around “bridging design and craft.” It combines traditi...

    View more
  • Calling

    A project centered on making things, launched in earnest by BEAMS in 2026. It engages with makers ac...

    View more
  • MAAI

    A womenswear brand developed by BEAMS, it proposes clothing for adult women living in cities under t...

    View more
  • CAROLINA GLASER

    A womenswear label offered by BEAMS, it proposes everyday clothing incorporating romantic elements w...

    View more
  • CAROLINA GLASER BLACK

    This is a line within CAROLINA GLASER by designer MEG. It offers products that share the romantic el...

    View more
  • mmts

    A fashion brand co-produced by Shoko Nakagawa and BEAMS. It reflects Nakagawa’s personality, lifesty...

    View more
  • B.G.THREE

    A line developed by BEAMS GOLF, offering simple, functional clothing for settings ranging from the c...

    View more

Collaborations

TOGA

  • 2025-12-19

    Tabio

    The sixth TOGA × Tabio collaboration (socks). It features totem pole, wave, argyle, and sheer designs, among others. The advance release at TOGA is on 2025/12/19, and the release at Tabio is on 2025/12/20.

  • 2025-11-28

    SUBU

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • 2025-11-21

    PORTER

    The seventh TOGA × PORTER collaboration. With travel as its theme, the collection expanded beyond bags for the first time to include apparel (blousons, pants/skirts, sweatshirts, etc.) and hats, with 10 styles in total.

  • 2025-10-03

    ASICS

    The first collaboration between ASICS and TOGA. Sneakers based on the GEL-CUMULUS 16 TG, featuring Western details and star-shaped metal accents.

  • 2025-10-03

    ASICS SportStyle

    ASICS SportStyle’s first collaboration with TOGA. Based on the GEL-CUMULUS 16 TG, the collaboration sneakers feature TOGA’s Western details and star-shaped metal accents and were offered in an early release.

  • 2025-05-16

    SUICOKE

    The sixth collaboration between TOGA and SUICOKE. The PARDI-based SLIDE features a metal ring and fringe, while the clog-style CAPPO has a metal buckle. A note indicates that a colorway is exclusive to directly operated stores.

TOGA collaborations

BEAMS

  • 2026-01-09

    New Balance

    Their first apparel collaboration in the “Made in U.S.A.” series. Four styles, including crewneck sweatshirts, all made in the United States.

  • 2026-01-01

    Barbour

    A BEAMS store blog introduced special-order BEAUFORT and other items on January 1, 2026. The release date and detailed lineup have not been determined.

  • 2025-12-19

    NEEDLES

    The 25FW collection, created exclusively for BEAMS BOY, includes black watch plaid jackets, skirts, and other items. Released in December 2025.

  • 2025-12-19

    Paraboot

    Paraboot × International Gallery BEAMS special-order CORSE. Released in December 2025 in black suede and other versions, with an IG BEAMS engraving.

  • 2025-10-17

    YanYan

    Ray BEAMS, YanYan, and three other brands present an exclusive collection themed around “knit.” All six styles launch in October 2025.

  • 2025-10-17

    GIM CONTEXT

    A “knit” collection by Ray BEAMS and four brands, including GIM CONTEXT. It comprises six styles and was released in October 2025.

BEAMS collaborations

Brands similar to TOGA

View all

Brands similar to BEAMS

View all