BEAMS
BEAMS was founded by Etsuzo Shitara in Harajuku, Tokyo, in February 1976 as a select shop and fashion brand. Starting with its first store, “American Life Shop BEAMS,” it has curated and sold domestic and international brands while developi...
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BEAMS vs BOGNER: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: BEAMS
Swap brands
Trends & youth culture · Outdoor & functional · Streetwear
Sporty & sportswear · Outdoor & functional · Luxury & heritage
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Sporty & sportswear
BOGNER shows a stronger emphasis
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Streetwear
BEAMS shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- BEAMS (solid line, circles)
- BOGNER (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Germany |
| Founded | 1976 | 1932 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects | Bags Accessories Footwear Eyewear Fragrance Wallets |
— indicates information that is not available.
Brand profiles
BOGNER
BOGNER is a sports fashion brand founded in Munich, Germany, in 1932 by Willy Bogner (Senior) and his wife Maria. Starting with skiing, it focuses primarily on luxury sportswear for women and men, and also offers golf products, accessories,...
Brand lines
Collaborations
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