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BEAMS vs KENZO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: BEAMS Swap brands

BEAMS

Japan Founded 1976

Trends & youth culture · Outdoor & functional · Streetwear

KENZO

France Founded 1970

Decoration & playfulness · Luxury & heritage · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Trends & youth culture.

Different traits

  • Decoration & playfulness

    KENZO shows a stronger emphasis

  • Luxury & heritage

    KENZO shows a stronger emphasis

Trait comparison

  • BEAMS (solid line, circles)
  • KENZO (dashed line, squares)
Traits of BEAMS and KENZO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • BEAMS
  • KENZO
Minimal & basics
BEAMS：Relative prominence within the brand
KENZO：Relative prominence within the brand
Polished & dressy
BEAMS：Relative prominence within the brand
KENZO：Relative prominence within the brand
Luxury & heritage
BEAMS：Relative prominence within the brand
KENZO：Relative prominence within the brand
Avant-garde & designer
BEAMS：Relative prominence within the brand
KENZO：Relative prominence within the brand
Decoration & playfulness
BEAMS：Relative prominence within the brand
KENZO：Relative prominence within the brand
Streetwear
BEAMS：Relative prominence within the brand
KENZO：Relative prominence within the brand
Trends & youth culture
BEAMS：Relative prominence within the brand
KENZO：Relative prominence within the brand
Sporty & sportswear
BEAMS：Relative prominence within the brand
KENZO：Relative prominence within the brand
Outdoor & functional
BEAMS：Relative prominence within the brand
KENZO：Relative prominence within the brand

Basic information

Field
BEAMS
KENZO
Country Japan France
Founded 1976 1970
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products Art projects Bags Accessories Footwear Eyewear Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

BEAMS

  • BEAMS PLUS

    A men’s label launched in 1999, it champions “authentic menswear to be worn for years” and takes as ...

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  • BEAMS F

    A menswear dress label launched in 1978, with the “F” in its name derived from “FUTURE.” It emerged ...

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  • BEAMS BOY

    A women’s label launched in 1998 for women drawn to the distinctive details and background of men’s ...

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  • Ray BEAMS

    Launched in 1984 as BEAMS’ first women’s label, it proposes women’s looks guided by “The Way of Chic...

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  • BEAMS LIGHTS

    It was a label through which BEAMS proposed luxury casualwear for “enjoying fashion comfortably.” Un...

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  • Demi-Luxe BEAMS

    This is a label for women seeking to enrich both their professional and personal lives, offering a c...

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  • EFFE BEAMS

    Founded in 2002 as a label supporting the lifestyles of women who value quality, it offers simple de...

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  • Vermeerist BEAMS

    A label themed around “dressing is fun,” it presents a combination of products sourced overseas and ...

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  • International Gallery BEAMS

    This is a label that curates items by designers from Japan and abroad across a range of genres, from...

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  • BEAMS HEART

    It is an original label developed to make BEAMS’s distinctive designs part of everyday life while in...

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  • merrier BEAMS

    It began in 2004 as an online-only maternity label and restarted in 2015 as a maternity and nursing ...

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  • BEAMS mini

    An original label that brings BEAMS’s sense of reassurance and trust to children’s clothing. It inco...

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  • BEAMS GOLF

    A specialist label that extends BEAMS’ editorial sensibility to golf attire, combining the functiona...

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  • BEAMS GOLF ORANGE LABEL

    Within BEAMS GOLF, this is a line that incorporates American casual and outdoor elements into golf w...

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  • BEAMS GOLF PURPLE LABEL

    Within BEAMS GOLF, this line is based on traditional golfwear styles, incorporating modern silhouett...

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  • BEAMS T

    This is a T-shirt specialty label from BEAMS, launched in 2001 under the theme “ART FOR EVERYDAY.” I...

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  • BEAMS JAPAN

    With Japan as its central theme, this label and hub curates food, fashion, notable products, collabo...

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  • BEAMS Planets

    This is a label that introduces original products and selected items alongside the stories behind th...

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  • BEAMS COUTURE

    This label began in 2017 as an initiative to rework deadstock stored in BEAMS’s warehouse by hand. I...

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  • B:MING by BEAMS

    The label handled casual and business wear for men and women, as well as children’s and baby clothin...

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  • BEAMS CULTUART

    A project that draws on the perspective BEAMS has cultivated through fashion curation to present cul...

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  • TOKYO CULTUART by BEAMS

    Launched in 2008 as a project to introduce to the world art, design, and culture emerging from Tokyo...

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  • BEAMS Mangart

    This is a project that draws on the editorial and planning perspectives developed by BEAMS to undert...

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  • bPr BEAMS

    Starting in 1992 with the selection and planning of lifestyle goods, stationery, and accessories, th...

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  • BEAMS RECORDS

    Founded in 1999 as a label presenting the era’s “zeitgeist” and “essence” through music. In addition...

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  • maturely

    A collection built around the keyword “MODETRAD,” combining “MODE” and “TRADITIONAL,” and translatin...

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  • Brilla per il gusto

    A men's label launched in 2003, it proposes clothing for adults who devote themselves to their hobbi...

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  • Kodomo BEAMS

    To nurture children’s sensibilities and imagination, it offers children’s wear selected from Japan a...

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  • fennica

    A lifestyle label introduced in 2003, themed around “bridging design and craft.” It combines traditi...

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  • Calling

    A project centered on making things, launched in earnest by BEAMS in 2026. It engages with makers ac...

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  • MAAI

    A womenswear brand developed by BEAMS, it proposes clothing for adult women living in cities under t...

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  • CAROLINA GLASER

    A womenswear label offered by BEAMS, it proposes everyday clothing incorporating romantic elements w...

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  • CAROLINA GLASER BLACK

    This is a line within CAROLINA GLASER by designer MEG. It offers products that share the romantic el...

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  • mmts

    A fashion brand co-produced by Shoko Nakagawa and BEAMS. It reflects Nakagawa’s personality, lifesty...

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  • B.G.THREE

    A line developed by BEAMS GOLF, offering simple, functional clothing for settings ranging from the c...

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KENZO

  • KENZO Parfums

    KENZO Parfums is the official division responsible for Maison KENZO’s fragrance and cosmetics busine...

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  • FLOWER BY KENZO

    FLOWER BY KENZO is a signature fragrance series developed by KENZO Parfums. Since its launch in 2000...

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  • KENZO HOMME

    KENZO HOMME is the name of a men’s fragrance range within KENZO Parfums, offering multiple product g...

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  • KENZO KIDS

    KENZO KIDS is a children’s clothing line developed by KENZO, offering a children’s reinterpretation ...

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  • KENZO Sport

    KENZO Sport is a sports/activewear offshoot line introduced in 2020. While bearing the brand name, i...

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  • KENZO Jeans

    KENZO Jeans was introduced in 1986 as a historical offshoot line centered on denim, and has since so...

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  • KENZO Studio

    KENZO Studio was a derivative line produced and sold under a licensing arrangement around 1995. Unde...

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Collaborations

BEAMS

  • 2026-01-09

    New Balance

    Their first apparel collaboration in the “Made in U.S.A.” series. Four styles, including crewneck sweatshirts, all made in the United States.

  • 2026-01-01

    Barbour

    A BEAMS store blog introduced special-order BEAUFORT and other items on January 1, 2026. The release date and detailed lineup have not been determined.

  • 2025-12-19

    NEEDLES

    The 25FW collection, created exclusively for BEAMS BOY, includes black watch plaid jackets, skirts, and other items. Released in December 2025.

  • 2025-12-19

    Paraboot

    Paraboot × International Gallery BEAMS special-order CORSE. Released in December 2025 in black suede and other versions, with an IG BEAMS engraving.

  • 2025-10-17

    YanYan

    Ray BEAMS, YanYan, and three other brands present an exclusive collection themed around “knit.” All six styles launch in October 2025.

  • 2025-10-17

    GIM CONTEXT

    A “knit” collection by Ray BEAMS and four brands, including GIM CONTEXT. It comprises six styles and was released in October 2025.

BEAMS collaborations

KENZO

  • 2026

    New Era

    KENZO × New Era (Spring/Summer 2026 / SS26). The collaboration features three 59FIFTY cap styles inspired by archival prints, translating runway designs into contemporary pieces.

  • 2025-04-17

    Converse

    A capsule collection with Converse. It reinterprets the Chuck Taylor 70 in patterns such as “Hana Leopard,” and includes three styles, including high- and low-tops, as part of the Spring-Summer 2025 lineup.

  • 2024-01-26

    ASICS

    ASICS' first official collaboration. GEL-Kayano 20 was reinterpreted with NIGO's design, incorporating faux-fur-like elements and a cage structure, and released to the public in three colorways.

  • 2023-10-29

    Hunter

    A boot capsule with Hunter. Reconstructed from Wellington boots (long) and duck boots, it features KENZO’s Boke Flower motif and red accents, and is offered for autumn/winter.

  • 2023-10-04

    Levi's

    A denim capsule with Levi's (Fall 2023). Centered on Japanese-made denim “Kaihara,” it includes garments such as truckers, blazers, and overalls, as well as accessories.

  • 2020-06-17

    Vans Vault

    A footwear capsule from a renewed collaboration with Vans Vault. A collection centered on the SK8-Hi and Old Skool and featuring all-over prints such as KENZO florals was released.

KENZO collaborations

Brands similar to BEAMS

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Brands similar to KENZO

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